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question		réponse
telesales commencer à apprendre		selling or marketing goods and services by phone
telemarketing commencer à apprendre		the same as telesales
coldcalling commencer à apprendre		phoning people who have not requested a call in order to try to sell them sth
hard sell commencer à apprendre		attempt to sell sth by being very forceful
inertia selling commencer à apprendre		when a company behaves as if you agreed to buy sth because you didn’t refuse it
confusion marketing commencer à apprendre		selling products and services in a package
loss leader commencer à apprendre		an item being sold very cheaply to attract a lot of people
niche market commencer à apprendre		small group of customers
brand loyalty commencer à apprendre		confidence in that particular make and a tendency to choose it
shop around commencer à apprendre		trying different compnions nd shops to find offer with the best value
on approval commencer à apprendre		to have th right to rturn it if it is not satysfactory
have first refusal on sth commencer à apprendre		right to buy first
come, go under the hammer commencer à apprendre		sale on auction
bid commencer à apprendre		offer
bidder commencer à apprendre		offering th highst bid
lucrative commencer à apprendre		producing a lot of money
red tape commencer à apprendre		bureaucracy
merge commencer à apprendre		joining together to form one new company
reach a compromise commencer à apprendre		come to an agreement
hammer out a deal commencer à apprendre		talk seriously and in detail until business agreement is made
be swallowed up commencer à apprendre		taken over by the larger company
entrepreneurship commencer à apprendre		involvment in bussines and taking financial risk
capital assets commencer à apprendre		buildings and machines owned by a company

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