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question		réponse
value for money commencer à apprendre		wart swojej ceny
upmarket, luxurious goods of very high quality commencer à apprendre		ekskluzywne, luksusowe towary wysokiej jakości
timeless commencer à apprendre		ponadczasowy
well-made, well-done commencer à apprendre		dobrze wykonane, dobrze zrobione
classic commencer à apprendre		klasyczny / klasyczna
durable commencer à apprendre		trwały
inexpensive commencer à apprendre		tani
reliable commencer à apprendre		wiarygodny
stylish commencer à apprendre		stylowy
fashionable / trendy commencer à apprendre		modne / trendy
sophisticated commencer à apprendre		wyrafinowany
loyalty Consumers who always buy Sony when they need a new TV are showing brand loyalty. commencer à apprendre		lojalność the tendency to always buy a particular brand
image The image of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive. commencer à apprendre		obraz / wizerunek how familiar people are with a brand (or its slogan and logo
stretching A fashion designer who launches his or her own perfume is an example of brand stretching. commencer à apprendre		sprzedaż w kolejnych sektorach using an existing name on another type of product
awareness No one recognises our logo or slogan. We need to spend more on advertising to raise brand awarness. commencer à apprendre		świadomość the ideas and beliefs people have about a brand
launch a new product commencer à apprendre		wprowadzić nowy produkt the introduction of a product to the market
lifecycle A product lifecycle consists of introduction, growth, maturity and decline. commencer à apprendre		cykl życia the length of time people continue to buy a product
range of products Tesco's wide range means that it appeals to all sectors of the UK market. commencer à apprendre		Zakres produktów the set of products made by a company
placement The use of Aston Martin cars and Sony computers in James Bond films are examples of product placement. commencer à apprendre		umieszczenie when products are used in films or TV programmes
endorsement George Clooney advertising Nespresso is an example of endorsement. commencer à apprendre		wsparcie the use of a well-known person to advertise products
research commencer à apprendre		badania information about what consumers want or need
share commencer à apprendre		akcja, udział the percentage of sales a company has
segment commencer à apprendre		sektor customers of a similar age, income level or social group
involve Market research involves obtaining information anout what consumers want or need. commencer à apprendre		angażować
obtain commencer à apprendre		uzyskać
postpone commencer à apprendre		odraczać
display commencer à apprendre		wystawa sklepowa

Unit 1 Brands

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