Speech

1.

Are advertisments unnecessary evil? They seem to be if we will look a the problem of manipulating us by advertisers.

2.

t's said that we are exposed to around 5 000 advertisments a day. They come to us in so many ways that we should know the tricks they use to fool us. However these are the 5 of the most common ways advertisers are manipulating us.

3.

They create a sense of urgensy with limited time offers.

4.

A phenomenon called „Prospect theory” explains that people are more emotionally attached to losing out of something than gaining it.

5.

Limitted offers exploit that because nobody wants to lose out on the amazing deal that won't be around by this time next week.

6.

they use humor to hide how bad their product are for your health

7.

everyone loves the good laugh and brands that offer unhealthy products such as junk food, sweets or unhealthy drinks know this better than anyone.

8.

They use talented script writers to grab our attention with silly jokes and clever gags, but the reality is that no one should ever allowed their mouth to go anywhere near to those products

9.

they make their product look absolutely incredible

10.

anyone who has ever eaten out knows that actual fast food is very different from the advertised one on the televison or internet.

11.

Countless hours spend constructing advertises food including such treatments as gluing cheese to meat or using dry ice to stimulate steam, makes advertised food look better and tastier.

12.

They know your shopping habits and take adventage of them

13.

Don't you notice that milk products are always at the back of the store?

14.

That's because dairy products have some of the highest turnover in grocery stores, by putting them far away advertisers force you to walk through all the store increasing your chances of making an impulse purachase of something.

15.

They invent needs you never had before

16.

Once upon a time nobody cares about dimonds, deodorant or host of other products. Advertisers invented a need for them simply by telling us that they are irrepraceble aspects of everyday life.