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question		réponse
consumer who shows no loyalty to a particular brand, but changes among competing products commencer à apprendre		brand-switcher
public's beliefs and perceptions about a particular product commencer à apprendre		brand image
commitment of consumers to a particular brand commencer à apprendre		brand loyalty
small amount of a new product given to consumers to encourage them to try it commencer à apprendre		free sample
first time a consumer buys a product to see what it's like commencer à apprendre		initial trial
popular product sold with no profit, in order to attract customers to a store commencer à apprendre		loss leader
strongly influenced by the price when buying goods or services commencer à apprendre		price-conscious
average length of time between a consumer's repeat purchases of the same product commencer à apprendre		purchasing cycle
certificate offering consumers a price reduction on a particular product commencer à apprendre		redeemable coupon
przyciągać klientów commencer à apprendre		to attract customers
przeciwdziałać promocji konkurenta commencer à apprendre		to counter a competitor's promotion
utrzymać udział w rynku commencer à apprendre		to maintain market share
zaoferować obniżenie ceny commencer à apprendre		to offer a price reduction
pobudzenie sprzedaży commencer à apprendre		to stimulate sales
wypróbować nowy produkt commencer à apprendre		to try out a new product

sales promotions