on-going phrases / idioms/ sayings

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ahead of the pack
If we want to stay ahead of the pack, we’ll have to increase our marketing budget.
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To be more successful than the competition
If we want to stay ahead of the pack, we’ll have to increase our marketing budget.
Back to square one
To make this software finally work, we have to go back to square one.
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To start something over again because a previous attempt failed
To make this software finally work, we have to go back to square one.
Ballpark number/figure
To give you a ballpark figure, how much the border wall to Mexico is going to cost, I’d say about 30 million dollars.
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A very inexact estimate
To give you a ballpark figure, how much the border wall to Mexico is going to cost, I’d say about 30 million dollars.
Big picture
Working on all these details, we have lost sight of the big picture.
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Everything that is involved with a particular situation
Working on all these details, we have lost sight of the big picture.
By the book
We told our auditors that we do everything by the book.
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To do things exactly according to the rules or the law
We told our auditors that we do everything by the book.
Corner the market
Amazon more or less corners the online retailing market.
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To dominate a particular market
Amazon more or less corners the online retailing market.
Cut-throat
Competition in the food retailing business is cut-throat.
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Very intense, aggressive, and merciless competition
Competition in the food retailing business is cut-throat.
Easy come, easy go
I lost 500 Euros in a poker game last night, but that’s life – easy come, easy go.
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Something gained easily is also lost easily
I lost 500 Euros in a poker game last night, but that’s life – easy come, easy go.
Game plan
What is our game plan for dealing with our new competitor?
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A strategy or plan for achieving success
What is our game plan for dealing with our new competitor?
Get down to business
Now that everyone’s here, let’s get down to business and start with the presentation.
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Stop making small talk and start talking about serious business topics
Now that everyone’s here, let’s get down to business and start with the presentation.
Get something off the ground
Now that we have finished the planning phase, we’re eager the get the project off the ground.
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ground To start something (e.g. a project or a business)
Now that we have finished the planning phase, we’re eager the get the project off the ground.
Go down the drain
All our efforts in entering this new market went down the drain.
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Something is wasted or lost
All our efforts in entering this new market went down the drain.
Go the extra mile
To give our customers the best shopping experience, we go the extra mile.
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To do more than what people expect
To give our customers the best shopping experience, we go the extra mile.
Hands are tied
I’d love to help you, but my hands are tied.
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Not being free to behave in the way that you would like
I’d love to help you, but my hands are tied.
In a nutshell
In a nutshell, we will run out of cash in three months time.
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Using as few words as possible
In a nutshell, we will run out of cash in three months time.
In full swing
Construction of our new production site is in full swing now.
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At a stage when the level of activity is at its highest
Construction of our new production site is in full swing now.
In the driver’s seat
Being offered the position of managing director, I’ll soon be in the driver’s seat
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To be in charge or in control of a situation
Being offered the position of managing director, I’ll soon be in the driver’s seat
Keep one’s eye on the ball
We should not diversify our product offering too much, but rather keep our eyes on the ball.
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To give something one’s full attention and to not lose focus
We should not diversify our product offering too much, but rather keep our eyes on the ball.
Learn the ropes
I’m learning the ropes in my new position.
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Learn the basics of something (e.g. a job)
I’m learning the ropes in my new position.
Long shot
Winning the lottery is a long shot.
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Something that has a very low probability of happening
Winning the lottery is a long shot.
No-brainer
Making money working for an investment bank is a no-brainer.
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Something that is really obvious or easy
Making money working for an investment bank is a no-brainer.
No strings attached
They will let you try the product for free with no strings attached
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Something is given without involving special demands or limits
They will let you try the product for free with no strings attached
Not going to fly
This product is definitely not going to fly.
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Something isn’t expected to work out
This product is definitely not going to fly.
On the same page
Let’s go over the contract details once more to make sure we’re on the same page.
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To be in agreement about something
Let’s go over the contract details once more to make sure we’re on the same page.
Out in the open
Our financials our out in the open anyway.
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Something that is public knowledge and not secret anymore
Our financials our out in the open anyway.
Put all one’s eggs in one basket
It’s not smart to invest in American tech stocks only and put all one’s eggs in one basket.
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To rely on only one thing to bring success
It’s not smart to invest in American tech stocks only and put all one’s eggs in one basket.
Put the cart before the horse
Trying to find an investor without having a business plan is like putting the cart before the horse.
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To do or think about things in the wrong order
Trying to find an investor without having a business plan is like putting the cart before the horse.
Raise the bar
The iPhone raised the bar for smartphone makers.
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To set standards or expectations higher
The iPhone raised the bar for smartphone makers.
Red tape
The new law is going to create a lot of red tape.
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Official rules and processes that seem excessive and unnecessary
The new law is going to create a lot of red tape.
Rock the boat
Don’t rock the boat until the negotiations are finished
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To do or say something that will upset people or cause problems
Don’t rock the boat until the negotiations are finished
Safe bet
It’s a safe bet that computer processor speed will more than triple within the next 10 years.
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Something that is certain to happen
It’s a safe bet that computer processor speed will more than triple within the next 10 years.
Same boat
None of us has any money left, so we’re all in the same boat.
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To be in the same difficult situation as someone else
None of us has any money left, so we’re all in the same boat.
See eye to eye
My boss doesn’t see eye to eye with me about our marketing campaign
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To agree with somebody
My boss doesn’t see eye to eye with me about our marketing campaign
See something through
I want to see this project through before taking on another one.
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To continue until something is finished
I want to see this project through before taking on another one.
Sever ties
We had to sever ties with several suppliers due to poor product quality.
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To end a relationship
Shoot something down
You shouldn’t shoot down your co-workers ideas during a brainstorming session.
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To reject something (e.g. an idea or a proposal)
You shouldn’t shoot down your co-workers ideas during a brainstorming session.
Smooth sailing
Once our largest competitor went out of business, it was smooth sailing.
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A situation where success is achieved without difficulties
Once our largest competitor went out of business, it was smooth sailing.
Stand one’s ground
They tried to cut my travel budget, but I stood my ground.
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To not change one’s opinion or position
They tried to cut my travel budget, but I stood my ground.
Take the bull by the horns
My mid-level managers constantly delayed projects, so I took the bull by the horns and fired several of them.
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To directly confront a difficult situation in a brave and determined way
My mid-level managers constantly delayed projects, so I took the bull by the horns and fired several of them.
Talk someone into something
I was reluctant to redesign our website, but my employees talked me into it.
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To convince someone to do something
I was reluctant to redesign our website, but my employees talked me into it.
Talk someone out of something
We wanted to take on more debt, but our CFO talked us out of it.
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To convince someone not to do something
We wanted to take on more debt, but our CFO talked us out of it.
The elephant in the room
We should have discussed our pending litigation, but no one wanted to talk about the elephant in the room.
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An obvious problem or controversial issue that no one wants to discuss
We should have discussed our pending litigation, but no one wanted to talk about the elephant in the room.
Think outside the box
Our current approach will get us nowhere. We have to think outside the box.
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To think of creative, unconventional solutions instead of common ones.
Our current approach will get us nowhere. We have to think outside the box.
Time’s up
I think his time’s up as the CEO.
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Time for something or someone has ended.
I think his time’s up as the CEO.
Touch base
I will touch base with you later today.
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To make contact with someone.
I will touch base with you later today.
Twist someone’s arm
My boss thought the budget was a little high, so I had to twist his arm to get him to agree to it.
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To convince someone to do something that he or she does not want to do
My boss thought the budget was a little high, so I had to twist his arm to get him to agree to it.

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