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question		réponse
an athletics meeting: commencer à apprendre		an event where various athletics sports are held
an athletics track: commencer à apprendre		Running track
an away game commencer à apprendre		Game in opposite team’s stadium
a brisk walk: commencer à apprendre		A fast walk
to do judo: commencer à apprendre		To do some exercise
a football fan commencer à apprendre		Person who likes a football or football player
a fitness program: commencer à apprendre		A schedule of exercise
a football match: commencer à apprendre		Playing football
a football pitch commencer à apprendre		Some place where you can play football
a football season commencer à apprendre		Period of time when the football championships are held
to get into shape commencer à apprendre		To become fit
to go jogging commencer à apprendre		Running around the street
a home game commencer à apprendre		Game in your team stadium
to keep fit commencer à apprendre		To be in good physically condition
to be out of condition: commencer à apprendre		Not be in good physically condition
a personal best: commencer à apprendre		To achieve your new personal result
a personal trainer: commencer à apprendre		A sport coach who help you to do exercise correctly
to play tennis/football commencer à apprendre		to play tennis/football
to run the marathon: commencer à apprendre		Run a distance of 42,195 km
a season ticket: commencer à apprendre		Ticket which allow you to visit the stadium to watch football matches during the football season
to set a record: commencer à apprendre		To achieve result the best result in sport
a sports centre: commencer à apprendre		Some building where you can do various sports
sports facilities: commencer à apprendre		Sport equipment
a squash/tennis/badminton court: commencer à apprendre		Place where you can do it
strenuous exercise: commencer à apprendre		exercise that needs a lot of physical effort
a strong swimmer: commencer à apprendre		A good swimmer
a swimming pool commencer à apprendre		Place where you can swim
to take up exercise: commencer à apprendre		To start doing exercise
to train hard: commencer à apprendre		To train with a lot of effort
advertising agency: commencer à apprendre		The company that creates advertising
advertising budget: commencer à apprendre		Amount of money to create advertising
brand awareness: commencer à apprendre		How can people easily recognize the brand
brand loyalty: commencer à apprendre		When people purchase something from a brand again and again
buy and sell: commencer à apprendre		It is type of business. When you buy something (not create) and then sell it with the percenteges
call to action commencer à apprendre		something that encourages someone to take a particular actions, such as making a purchase or clicking a link on a website
celebrity endorsement: commencer à apprendre		When famous person advises your product
classified ads commencer à apprendre		For-example? There is the page with ads, advertisements and job offers in newspaper.
to cold call commencer à apprendre		When you call un-known person and try to sell him your product
commercial break commencer à apprendre		It is period of tv-time between films when you can see advertising
commercial channel: commencer à apprendre		It is channel where you can see advertising all the time
to go viral commencer à apprendre		Easily become famous on the internet
junk mail: commencer à apprendre		Spam
to launch a product commencer à apprendre		Produce a new product
mailing list commencer à apprendre		It is list of person, who will receive information about the shares
mass media: commencer à apprendre		Newspapers, magazines, TV, radio
niche product commencer à apprendre		It is product for some group of people
to place an advert: commencer à apprendre		to put an advert somewhere
press release: commencer à apprendre		something written by a company for newspapers and magazines and websites to share and publish
prime time: commencer à apprendre		It is time when a lot of people watch the tv
product placement commencer à apprendre		to advertise a product by using it as a prop in a TV show or film
sales page: commencer à apprendre		a page specifically used to promote a product or service
to show adverts commencer à apprendre		To display adverts on tv
social media: commencer à apprendre		It is web-sites where a person can publish something what he wants
target audience: commencer à apprendre		the people a company want to sell their product or service to
word of mouth: commencer à apprendre		recommendations made by individuals to other individuals about a product of service

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