Marketing

barrier to entry

any factor which prevents new competition from entering a market bariera wejścia: A strong brand can become a barrier to entry in some markets, while a sipmle product cannot.

benefit

an advantage or an improvement korzyść: One benefit of the new design is that it can be installed easily. – benefit [+ from] v [korzystać (z czegoś)] – beneficial [korzystny]

brand

the identity of a product or service marka: Eastman Kodak is a premier brand in traditional and digital imaging. – brand [znakować] Collocations brand image, brand leader, brand loyalty, brand manager, brand management, brand name, brand-stretching, cross-branding, own brand, premium brand

consumer

a person who buys products and/or services konsument: Nokia is committed to providing consumers with the information they need. – consume [konsumować] – consumption [konsumpcja] Collocations consumer goods, consumer research, consumer survey

logo

a sign or symbol used as a trademark to represent a company or a brand logo: The Nike ‘swoosh’ is an instantly recognisable logo.

marketing mix

the four different components of marketing miks marketingowy (marketing mix): 1 place [miejsce] the distribution and delivery of goods to market 2 price [cena] the amount of money for which something can be sold. – price [cena] Collocations cost price, cut price, fixed price, list price, retail price, purchase price, recommended price, wholesale price, price-list, price-tag, price war 3 product [produkt] normally a manufactured item but also refers to everything that surrounds the product: the

premium

a price that is higher than the standard price, usually due to higher quality cena premiowa: Organically grown foods are sold at a premium. Collocations premium rate.

promotion

a method of communicating and publicising a product promocja: America Online plans to launch a promotion on Thursday that will let its members download full-feature films. – promote [promować] – promotional adj [promocyjny] Collocations seasonal promotion, promotional campaign, promotional price

point of sale abbreviation POS

the place where a consumer can buy a product or service miejsce sprzedaży: New electronic systems can approve credit for customers at the point of sale.