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question		réponse
categories groups of products that are of the same type commencer à apprendre		kategorie
rates basic charges for a service commencer à apprendre		ceny
demand the need that people have for particular goods and services commencer à apprendre		popyt
returns goods returned because they are faulty or not wanted commencer à apprendre		zwroty
promotions activities indeed to help sell a product commencer à apprendre		promocje
discounts reductions in the usual price commencer à apprendre		zniżki
channels the systems you use getting for getting goods to customers commencer à apprendre		kanały
consolidation bringing together separate activities into one larger whole commencer à apprendre		fuzja unijna
prospects the possibility that something will happen commencer à apprendre		widoki na przyszłość, perspektywy
trade down buy a cheaper kind of thing than before commencer à apprendre		stargować
to be trusted thought to be good commencer à apprendre		można ufać
especially valued considered important commencer à apprendre		szczególnie cenione
good value worth the money you pay for it commencer à apprendre		najkorzystniejszych
damage have a bad effect on something commencer à apprendre		szkoda / krzywda
temporary only needed for a short time commencer à apprendre		czasowy / okresowy
abandon stop doing something because it's too difficult commencer à apprendre		porzucić
downturn commencer à apprendre		spadek koniunktury
slowdown commencer à apprendre		zwolnienie
cut back commencer à apprendre		cofać się
fixed costs usual expenses such as a rent, heating, lighting, which are not changed by the volume of production commencer à apprendre		koszty stałe
variable costs expenses which increase with increased production (labour, raw materials) commencer à apprendre		koszty zmienne
manufacturing costs all costs directly related to production commencer à apprendre		koszty produkcji
labour costs the cost of employing workers and staff commencer à apprendre		koszty pracy
operating costs the costs for the day-to-day running of a company or business commencer à apprendre		koszty operacyjne
cost price selling at a price which is exactly what the product has cost to make commencer à apprendre		Cena fabryczna
cost analysis the study of all likely costs associated with a product commencer à apprendre		Analiza kosztów
cost centre a business in a chain, or a subsidiary, but treated as independent for accounting commencer à apprendre		centrum kosztów
subsidiary commencer à apprendre		spółka zależna
cost of sales the total costs for all products sold commencer à apprendre		Koszt sprzedaży
manufacturing the process or business of producing goods in factories commencer à apprendre		produkcja
variable likely to change often commencer à apprendre		zmienna
erratic commencer à apprendre		niekonsekwentny
volatile a volatile situation or character is likely to change suddenly and unexpectedly commencer à apprendre		zmienny
cost of goods sold (COGS) refer to the carrying value of goods sold during a particular period commencer à apprendre		koszt własny sprzedaży

market leader - lekcja 4

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