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question		réponse
loyalty commencer à apprendre		the tendency to always buy a particular brand
image commencer à apprendre		the ideas and beliefs people have about a brand
stretching commencer à apprendre		using an existing name on another type of product
awareness commencer à apprendre		how familiar people are with a brand (or its logo and slogan)
name commencer à apprendre		the title given to a product by the company that makes it
launch commencer à apprendre		the introduction of a product to the market
lifecycle commencer à apprendre		the length of time people continue to buy a product
range commencer à apprendre		the set of products made by a company
placement commencer à apprendre		when products are used in films or TV programs
endorsement commencer à apprendre		the use of a well-known person to advertise products
leader commencer à apprendre		the best-selling product or brand in a market
research commencer à apprendre		information about what consumers want or need
share commencer à apprendre		the percentage of sales a company has
challenger commencer à apprendre		the second best-selling product or brand in a market
segment commencer à apprendre		customers of a similar age, income level, or social group

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