Corporate image

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A return to fundamental principles
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Back-to-basics
The current approach to climate change is over complex and isn't working. We need a back-to-basics approach where we can step back and look at the bigger picture
Result of work done
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Fruits of its labours
Last week, after weeks of research, the committee presented the fruits of its labours to the forum for consideration and feedback
Showing concern for the environment as a core principle at the centre of an organization's activities
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Green on the inside
Showing concern for the environment but only superficially
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Green on the outside
Activities by a business or other organization that are intended to show that the organization is concerned about the environment
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Greenwash
In a bold aggressive manner
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In your face
The film has been described as a modern, in your face World War II epic
A type of marketing which involves cooperation of a for-profit business and non-profit organization
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Cause-related marketing
The practice by a company of investing money in public services such as schools, hospitals, etc. that aim to improve people's quality of life
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Community investment
Activities which demonstrate the promotion of human welfare through business
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Corporate philanthropy
The concept of creating more goods and services while using fewer resoures and creating less waste and pollution
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Eco-efficiency
The amount of carbon dioxide emitted by a person or organization per year
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Carbon footprint
All the signs that advertise a product, etc.
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Signage
There's hardly any signage in that building so you can't find where anything is
To develop new ideas by exploring all possible solutions before choosing the best ones
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To develop new ideas by exploring all po Anglais
Brainstorm
To give part of your work, duties or responsibilities to someone who is junior to you
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Delegate
A decision-making technique where different options are compared
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Paired Comparison Analysis
To breathe in suddenly, for example because you are suprised, shocked or in pain
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Gasp
Some members of the Board gasped with amazement when they saw the huge jump in the sales figures
Pretending to be something else, but it is easy to see what it really is
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Thinly disguised
An occasion when someone famous says in an advertisement that they like a product
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Endorsement
The activity of trying to stop a serious problem that suddenly happens by reacting quickly and effectively
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Firefighting
Something or someone that is very popular for only a short time
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Flavour of the month
To be successful from the start of an activity
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Hit the ground running
Something that is real and not a copy
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Real McCoy
Something which moves through air or water with a smooth gentle sound. Nike's sportswear logo, created in 1971 and now one of the most recognazed brand logo in the world
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Swoosh

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