→ Business Handbook - Unit 3 - Corporate Structures And Strategy → Start Learning / Flashcards Téléchargement MP3

question		réponse
strategic planning commencer à apprendre		is concerned with longer term and "the big picture". done by top and middle menagers
operational planning commencer à apprendre		translating the general, long-term goals into more specific, concrete objecitves. done by middle and supervisory menagers
SWOT analysis commencer à apprendre		internal Strengths and Weaknesses and external Opportunities and Threats
company structure commencer à apprendre		by function, product, customer type, geographical area
management hierarchy commencer à apprendre		chain of command
top manager commencer à apprendre		senior menager
CEO commencer à apprendre		Chief executive officer
COO commencer à apprendre		chief operating officer
top management commencer à apprendre		set a direction of the organization and aim to inspire employees with their vision for the company's future
middle management commencer à apprendre		are in charge of department, division, branch etc. they develop detailed plans and procedures based on the firm's overall strategy
supervisory (first-line) management commencer à apprendre		supervisor, team leader, section chief
first-line management commencer à apprendre		are responsible for assigning non-managerial employees to specific jobs and evaluating their performance.
large custormers commencer à apprendre		key accounts
the grassroots commencer à apprendre		the ordinary people in an organization
subordinates commencer à apprendre		people supervise by supervisor
core business commencer à apprendre		the main activity of the company that generates most of its profits
shareholder value commencer à apprendre		financial benefits for the owners of the company
product portfolio commencer à apprendre		the whole range of products that the company sells
brand loyalty commencer à apprendre		when consumers are faithfull to a particular product
cost centre commencer à apprendre		a business unit that spends money but does not generate revenue
earnings growth commencer à apprendre		a continuing increase in profit
mission statement commencer à apprendre		senior management's vision for the company
distribution channel commencer à apprendre		how a product gets from the manufacturer to the end-user
coordinate commencer à apprendre		organise people so that they work together effectively
assign commencer à apprendre		give someone a job to do
implement commencer à apprendre		carry out
ensure commencer à apprendre		make certain that something happens
adapt commencer à apprendre		change something to fit a new situation
monitor commencer à apprendre		watch and measure sth carefully for a period of time to see how things changes
evaluate commencer à apprendre		think about or test sth before deciding its value, suitability or effectiveness
determine commencer à apprendre		control what sth will be; officially decide sth; find out
state-of-the-art products commencer à apprendre		cutting edge products
tailor-made products commencer à apprendre		customized products
one-stop shop commencer à apprendre		all services provided in one place
a lack of managerial depth commencer à apprendre		a lack of amount of knowledge and experience
outdated commencer à apprendre		old fashioned
workflow commencer à apprendre		progress of work done
direct costs commencer à apprendre		production costs
indirect costs commencer à apprendre		overhead costs
shortage commencer à apprendre		a situation when you don't have enough of sth
over- reliance commencer à apprendre		depending too much on sth
sales staff commencer à apprendre		reps
saturation commencer à apprendre		when everyone who wants a product already has it
SMART commencer à apprendre		specific, measurable, agreed, realistic, time-specific

Business Handbook - unit 3 - corporate structures and strategy

Vous devez vous connecter pour poster un commentaire.

plus