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rata spłaty, zwrot
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repayment
the amount of money you pay back each month
przepływ gotówki
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cash flow
money coming into and out of your business
zabezpieczenie
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security
an item you agree to give if you fail to pay
poręczyciel
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guarantor
a person who takes responsibility if you fail to pay
pożyczka nieoprocentowana
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interest-free loan
debt which you pay back without any additional charge
pieniądze od rządu
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matching funds
money you provide alongside government funding
koszty utrzymania
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maintenance
the cost of keeping sth working
wejść na rynek
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enter market
zalać rynek dużą ilością produktów
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flood the market
lider na rynku produktów
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market leader
the company that sells the largest quantity of particular kind of product
analiza rynku
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market study
badania rynku
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market research
research undertaken to identify customers needs or preferences for product
niszowy rynek
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niche market
segmentacja rynku
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market segmentation
zmniejszający się rynek
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declining market
udziały w rynku
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market share
sprzedaż detaliczna
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retail
rynek dojrzały
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mature market
opanować rynek
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capture market
rynek nasycony
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saturated market
marża zysku
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profit margin
the profit as a percentage of the revenue
łączenie cen
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price bundling
artykuł sprzedawany po niższej cenie w celach promocyjnych
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loss leader
a product sold below cost to attract customers
niechętny
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reluctant
marketing szeptany
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buzz marketing
undercover marketing
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marketing in which customers don't realize they are being marketed to.
e-marketing
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using electronic media like email or SMS to promote products.
direct marketing
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promoting products to target customers, for example, through addressed mail.
product placement
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putting products or references to products in media like films or video games
viral marketing
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marketing that spreads from consumer to consumer, often online
advertising
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persuading people to buy a product or service by announcing it on TV, radio, or in other media.
obsługiwanie, posługiwanie się
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handling
the handling of a vehicle is how easy it is to control
kusić, nęcić
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lure
persuade someone to do sth by making it look very attractive
przewaga, korzyść
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edge
an advantage that makes someone or sth more successful than other people or things
słuchawka z mikrofonem
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handset
the part of a telephone which you hold next to your ear
konwój, flota
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fleet
a group of vehicles or machines, especially when they are owned by one organization or person
kurier
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courier
someone whose job is to deliver documents or parcels
badanie firmy w procesie sprzedaży
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due diligence
the process of evaluating risks before entering a business transaction.
bluetooth
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radio technology which allows electronic devices to communicate with each other
dławić, tłumić
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stifle
to stop sth from developing normally
mieszać, łączyć
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blend
mix different foods, styles, qualities together in a way that is attractive or effective
kupon, bon, talon
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coupon
a piece of paper that allows you to buy sth at a reduced price.
ilościowy
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quantitative
involving amounts, or involving measuring things as amounts.
brzytwa
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razor
a small tool used for shaving
SMS
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SHORT MESSAGE SERVICE
a method of sending a text message to a mobile phone
dom we współwłasności
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timeshare
a flat or house that you buy with other people so that you can each use it for a particular amount of time every year
talon na obiady
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luncheon voucher
a piece of paper given by an employer that can be used for buying lunch in some restaurants and shops
podprogowy, podświadomy
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subliminal
a subliminal influence is one that may affect you even though you don't not notice or think about it
chytrość, podstęp
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stealth
a quiet and secret way of behaving so that no one sees you or hear you
zapasowy
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spare
a spare object is one that you keep in addiction to other similar objects in case you need it
marne grosze
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peanuts
a very small amount of money
podjąć ważną decyzję, zdecydować się na ważny krok
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take the plunge
to finally do sth important, difficult or dangerous after thinking about it
drobna czcionka w umowach
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small print
the details of a contract that are printed in very small letters and often contain conditions that limit your rights
grab someone's attention
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to succeed in getting someone to listen or be interested

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