→ (5) Corporate Strategy And Structure (AA) → Start Learning / Flashcards Téléchargement MP3

question		réponse
using a questionnaire to carry out a survey commencer à apprendre		market research
the main activity of a company that generates most of its profits commencer à apprendre		core business
financial benefits (= increase in share price and dividends) for the owners of the company commencer à apprendre		shareholder value
the whole range of products that a company sells commencer à apprendre		product portfolio
when customers are faithful to a particular product commencer à apprendre		brand loyalty
a business unit that spends money but does not generate revenue commencer à apprendre		cost centre
a continuing increase in profits commencer à apprendre		earnings growth
what is shown in an organigram (= organisation chart) commencer à apprendre		management hierarchy
senior management's vision for the company commencer à apprendre		mission statement
how a product gets from the manufacturer to the end-user commencer à apprendre		distribution channel
make sure that everything is correct to the way you expect it commencer à apprendre		check
organise people so that they work together effectively commencer à apprendre		coordinate
give someone a job to do commencer à apprendre		assign
carry out; make a plan start to work commencer à apprendre		implement
have the power to make decisions; make something operate in the way that you want commencer à apprendre		control
make certain that something happens commencer à apprendre		ensure
change something to fit a new situation commencer à apprendre		adapt
watch or measure something carefully for a period of time to see how it changes commencer à apprendre		monitor
a situation in which you do not have enough of something commencer à apprendre		shortage
depending too much on something commencer à apprendre		over-reliance
'sales staff' commencer à apprendre		(sales) reps
a building used for a particular purpose (especially for manufacturing) commencer à apprendre		facility
when everyone who wants the product already has it commencer à apprendre		saturation
cutting edge products commencer à apprendre		state-of-the-art products
customised / personalised products commencer à apprendre		tailor-made products
old fashioned production commencer à apprendre		outdated production
all services provided in one place: a ... production commencer à apprendre		all services provided in one place: a one-stop production
a lack of managerial ... (= amount of knowledge and experience) commencer à apprendre		a lack of managerial depth
high levels of ... (= money owed to banks and other creditors) commencer à apprendre		high levels of debt
slow ... (= progress of work done) due to inflexible procedures commencer à apprendre		slow workflow due to inflexible procedures
an over-reliance on a limited ... of products commencer à apprendre		an over-reliance on a limited range of products
high direct costs (= production costs) and high indirect costs (... e.g. utility bills) commencer à apprendre		high direct costs (= production costs) and high indirect costs (overhead(s) e.g. utility bills)
an improving economic... commencer à apprendre		an improving economic climate
a key supplier who might want to make a strategic... commencer à apprendre		a key supplier who might want to make a strategic alliance
technology ... to Southeast Asia (so that low-cost countries start using high-tech equipment) commencer à apprendre		technology transfer to Southeast Asia
high ... costs of a new facility commencer à apprendre		high start-up costs of a new facility
political risk: regulation, taxes, trade ... (e.g. quotas and tariffs) commencer à apprendre		political risk: regulation, taxes, trade barriers
possible ... of components or raw materials commencer à apprendre		possible shortage of components or raw materials

(5) Corporate strategy and structure (AA)

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