C1 Unit 11 business and economic vocab

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question English réponse English
What's the opposite? commission pay
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fixed salary
What's the opposite? underinvest
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invest heavily in...
What's the opposite? in-house services
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outsourcing/ outsource (v.)
What's the opposite? be too careful in business
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take risks
What's the opposite? demander
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supplier/ supply sth to sb/ supply sb with sth
What is it? to constantly develop the range of products or services
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diversify
What is it? to dismiss/ fire a worker because their post is no longer needed
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make sb redundant/ redundancy
What is it? to try to win a certain part of the market
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gain market share
What is it? to advertise your product so that your target customer starts to notice it
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create brand awareness
What is the missing half? supply and...
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... demand
What is the missing half? boom and...
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... slump
What is the missing half? income and...
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... expenditure
What is the missing half? takeovers and...
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... mergers
What is the missing half? mortgage and...
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... loans

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