→ Definicja Kolokwium 2 Semestr 2 → Start Learning / Flashcards Téléchargement MP3

question		réponse
Price skimming commencer à apprendre		launching a new product or service at a high price point, before gradually lowering your prices over time
Penetration pricing commencer à apprendre		you start with low prices and gradually increase them
Competitive pricing/Matching the market leaders commencer à apprendre		to drive your target audience away from your competitors and toward your brand
Premium pricing/prestige pricing commencer à apprendre		you build the perceived value of your product or service by overpricing
Loss leader pricing commencer à apprendre		attract customers by offering one major discounted product or product line while encouraging them to purchase more
Psychological pricing commencer à apprendre		the belief that a price can have a psychological impact.
Value pricing commencer à apprendre		companies base their pricing on how much the customer believes a product is worth
Downmarket commencer à apprendre		low in quality and cheap in price
Charm pricing commencer à apprendre		the belief that a price can have a psychological impact.
Anchor pricing commencer à apprendre		the concept of making a product that was first offered seem cheaper when it put alongside another product.
Bundle pricing commencer à apprendre		pricing strategy in which a company or seller combines several products and then sells them at a single price instead of charging separate prices for each of them
Never miss a beat commencer à apprendre		to do something without any mistakes or failures
Break even commencer à apprendre		the point at which total cost and total revenue are equal. There is no net loss or gain
Household name commencer à apprendre		very well known by the public, famous
Obscurity commencer à apprendre		the state of being unknown or unimportant
To scramble commencer à apprendre		struggling eagerly to achieve sth
Inherent commencer à apprendre		existing in sth as a permanent, essential or characteristic attribute
To overlook commencer à apprendre		failing to notice
To pinpoint commencer à apprendre		finding and identifying sth with great accuracy or precision
Account executive (A/E) commencer à apprendre		the agency employee responsible for a client’s marketing and administrative efforts
copywriter commencer à apprendre		a person responsible for writing advertising copy and generating creative concepts, often in collaboration with an art director or creative director
hard sell commencer à apprendre		a general term to describe any aggressive advertising technique
hook commencer à apprendre		a clever phrase or melody used to capture the consumer’s attention and help make the advertising message more memorable
hype commencer à apprendre		extreme promotion of a person, idea or product
jingle commencer à apprendre		a catchy musical refrain delivering an advertising message, frequently used on radio or television
pitch commencer à apprendre		the presentation of an advertising message to a prospective or existing client
Voice-over commencer à apprendre		the recorded, offscreen voice heard on a television or radio commercial

definicja kolokwium 2 semestr 2

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