business

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question American English réponse American English
selling or marketing goods and services by phone
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telesales/telemarketing
phoning people who have not requested a call in order to try to sell them something
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cold-calling
attempt to sell something by being very forceful
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hard sell
when a company behaves as if you agreed to buy something because you did not actually refuse it
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inertia selling
selling products and services in a package, in a way that makes it very difficult to work out which company is cheapest
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confusion marketing
the item being sold very cheaply to sttract a lot of people into the shop
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loss leader
small gropu of customers with particular interests that that company can meet
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niche market
confidence in that particular make and a tendency always to choose it
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brand loyalty
to try different companies or shops to see which offers best value
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shop around
you have the right to return it if it is not satisfactory
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buy something on approval
you will be asked if you would like to buy it first and only if u dont want it will it be offered for sale to others
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have first refusal on something
sale of goods or property where people make bids
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auction, come/go under the hammer
bureaucracy
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red tape
joining together to formm one new company
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merging
come to an agreement
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reach a compromise
talk seriously and in detail until a business agreement is made
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hammer out a deal
taken over by a larger company - slightly negative
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swallowed up
involvement in business and taking financial risks
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entrepreneurship
buildings and machines owned by a company
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capital assets

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