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question		réponse
Combines all of its marketing goals into one plan A company’s plan that identifies how it will use matketing to achive its goals commencer à apprendre		Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe A formal, written document that directs a company’s activities for a specific period of time commencer à apprendre		Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion) commencer à apprendre		Marketing mix
Adjuating market strategies when entering foreign markets The process of changing to suit a different market commencer à apprendre		Market adaptation
Dividing the market into groups of buyers with the same needs A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups commencer à apprendre		Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people Company growth by increasing sales of current products to current market segments without changing the product commencer à apprendre		Market penetration
Not obvious way to promote products by placing it in film or television program A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc. commencer à apprendre		Product placement
Collection of all the products or services offered by a company All the products a company has available for customers at any one time commencer à apprendre		Product portfolio
Characteristics of your product that describes its appearance components and capabilities A basic, physical, or extended attribute of a product or purchase commencer à apprendre		Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence commencer à apprendre		Customer profile
The clients to whom a business sells products and services The group of customers a business sells its products to commencer à apprendre		Customer base
Ability of a company or product to retain its customers over some specifird period The practice of keeping customers by building long-term relationships commencer à apprendre		Customer retention
Shaping brand among customers in the way that they will remember it more than others A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands commencer à apprendre		Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds commencer à apprendre		Brand identity
Launching a new product by using an existing brand name on a new product in a different category Extending an existing brand name to new product categories commencer à apprendre		Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product commencer à apprendre		New advertising campaign
The person who has the higheat position in a company commencer à apprendre		Chief executive
The makers of clothes, shoes etc. in new and changing styles commencer à apprendre		Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs commencer à apprendre		luxury-goods company
Possibility for future development and expansion commencer à apprendre		Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear 1. Zrozumiały 2. Logiczny / Spójny commencer à apprendre		Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality Jasno wysławiający się / Elokwentny commencer à apprendre		Articulate
Able to persuade somebody to do or believe something Przekonujący commencer à apprendre		Persuasive
Able to speak read or write a language especially a foreign language, easily and well Biegły, Płynny commencer à apprendre		Fluent
Able to use language and express your opinions well, especially when you are speaking in public Elokwentny, Wygadany commencer à apprendre		Eloquent
A business company owned or controlled by another company Filia, Oddział commencer à apprendre		Subsidiary
Expressed clearly and in a few words Konkretny, Zwięzły commencer à apprendre		Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do Niechętny commencer à apprendre		Reluctant
Important client Kluczowi klienci commencer à apprendre		Key account
Information about how much things cost Cennik commencer à apprendre		Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products Targi commencer à apprendre		Trade fair
A lively and confident person who enjoys being with other people Ekstrawertyczny, Otwarty, Towarzyski commencer à apprendre		Extrovert
Main office Siedziba commencer à apprendre		Headquaters / Head office
Not available in shop Nie mieć na stanie commencer à apprendre		Out of stock
Not clear Niejasny, Niewyraźny, Mało precyzyjny commencer à apprendre		Vague
Not large, strong or improtant enough for a particular purpose Niedostateczny commencer à apprendre		Insufficient
Stop giving or offering something to somebody Wycofać z rynku commencer à apprendre		Withdrawn from the market
The person with the most important position in a company Prezes commencer à apprendre		CEO
The quality of doing something well with no waste of time or money Wydajność, Skuteczność commencer à apprendre		Efficiency
Reacting quickly and in a positive way Żywo reagujący commencer à apprendre		Responsive
Slow or unwilling to show a feelings or express opinions Powściągliwy commencer à apprendre		Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling Niezdecydowany commencer à apprendre		Hesitant
To arrange to have an order Złożyć zamówienie commencer à apprendre		Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts Zbankrutować commencer à apprendre		To go bankrupt
To make a serious promise or decision Przysięgać commencer à apprendre		Vowed to
To make cartain that something is done or happens Zapewnić, Upewnić się, Dopilnować commencer à apprendre		To ensure
To make it possible for somebody to do something Umożliwić commencer à apprendre		Enable
To make something clearer or easier to understand Wyjaśnić commencer à apprendre		Clarify
To miss a point in time by which something must be done Nie dotrzymać terminu commencer à apprendre		Miss deadline
To officially choose someone for a job Mianować commencer à apprendre		Appoint
To send on Przekazać, Przekierować, Przesłać commencer à apprendre		Forward
To talk about somebody/something in a confused way, especially for a long time Rozwodzić się nad czymś, Przynudzać commencer à apprendre		Ramble
To upset or insult sb Obrazić kogoś commencer à apprendre		Cause offence
Unable to relax or express your feelings inna natural way Skrępowany commencer à apprendre		Inhabited
Very long and confused Rozwlekły, Chaotyczny commencer à apprendre		Rambling
With your attention directed to what you want to do; with very clear aims Skupiony, Skoncentrowany commencer à apprendre		Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition commencer à apprendre		Competitive adventage
One who competes or is a rival of another business enterprise Konkurent commencer à apprendre		Competitor
A person or organization that helps another organization sell its goods and servuces to customers Dystrybutor commencer à apprendre		Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions commencer à apprendre		Focus group
A small amount of a product which you are given to try or taste Darmowa próbka commencer à apprendre		Free sample
Possibility for future development and expansion Potencjał wzrostu commencer à apprendre		Growth potential
Countries with cheap labor commencer à apprendre		Low-cost countries
Goods that were not necessery to support life; made life more enjoyable Dobra luksusowe commencer à apprendre		Luxury-goods
A group of buyers and sellers of particular good or service Rynek commencer à apprendre		Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs Nisza rynkowa commencer à apprendre		Market niche
The activity of gathering information about customers’ needs and preferences Badanie rynku commencer à apprendre		Market reaserch
Unprocessed natural products used in production commencer à apprendre		Raw materials
An intermediary who sells to customers Pośrednik commencer à apprendre		Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into commencer à apprendre		Segment
A company’s most important products Najważniejszy produkt commencer à apprendre		Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans commencer à apprendre		Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats commencer à apprendre		Swot
To form the total of something commencer à apprendre		To account for
To adjust or change to suit conditions Dostosować się commencer à apprendre		To adapt
To make something become international commencer à apprendre		To internationalise
To introduce a new product commencer à apprendre		To launch a product
To advertise and offer goods for sale Handlować commencer à apprendre		To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing commencer à apprendre		Unique selling point
A real-time event transmitted over the internet Transmisja internetowa commencer à apprendre		Webcast
A marketing intermediary that sells to other organizations Hurtownik commencer à apprendre		Wholesaler
To give the main facts in a short, clear way Powiedzieć coś w paru słowach commencer à apprendre		To put it in a nutshell
To talk about the most important thing Mówić do rzeczy commencer à apprendre		To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation Dowiedzieć się o czymś pocztą pantoflową commencer à apprendre		To hear it on the grapevine
To give the latest information Objaśnić komuś sytuację commencer à apprendre		To put someone in the picture
To not underatand something Źle coś zrozumieć /zimterpretować commencer à apprendre		To get the wrong end of stick
To share similar opinions and ideas Nadawać na tych samych falach commencer à apprendre		To be on the same wavelenght
To fail to understand anything Nie móc się połapać, nie móc się zrozumieć commencer à apprendre		Can’t make head nor tail of it
To not understand someone Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach commencer à apprendre		To talk at cross
To delay talking about something Owijać w bawełnę commencer à apprendre		To beat about the bush
To be told sth by someone who has direct knowledge of it Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła commencer à apprendre		To get it streight from the horse’s mouth
To try to communicate with an unresponsive person Mówić jak do ściany, Rozmawiać z kimś kto nie słucha commencer à apprendre		To be like talking to a brick wall
To include someone in group communication commencer à apprendre		To keep someone in the loop
To make stronger Cementować commencer à apprendre		To cement
To nurture Kultywować commencer à apprendre		To cultivate
To support or praise Sprzyjać commencer à apprendre		Encourage
To stimulate, promote, encourage Pielęgnować commencer à apprendre		Foster relations
To keep Utrzymać commencer à apprendre		Maintain
To repair Odbudować commencer à apprendre		Restore relations
To start again Wznowić commencer à apprendre		Resume relations
To reinforce Wzmocnić commencer à apprendre		Strenghten
To end something suddenly Zakończyć, Zerwać commencer à apprendre		Cut off
To make it difficult for something to cultivate in the normal way Przerwać, Zakłócić commencer à apprendre		Disrupt
To put something in a situation where there is a risk of failling or being harmed Zagrażać, Narażać na szwank commencer à apprendre		Jeopardise
To end a relationship with someone Zerwać kontakty, Stosunki commencer à apprendre		Sever
To make something unpleasant or unfriendly Psuć, Pogarszać commencer à apprendre		Sour
To make someone less confident or make something weaker Podkopać commencer à apprendre		Undermine
To start having a relationship or communicating with another company Nawiązywać kontakty commencer à apprendre		Establish
To make space commencer à apprendre		To make a room
To make use of a source of energy, knowledge, etc. that already exists commencer à apprendre		Tap into
A meeting commencer à apprendre		Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked Odpowiedzialność commencer à apprendre		Accountability
To choose for an office or position Mianować commencer à apprendre		To appoint
Important or powerful people who you know and who will help you Znajomości commencer à apprendre		Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career commencer à apprendre		Networking
The former male and female students of a school, college or uniwersity Absolwenci commencer à apprendre		Alumni
A legal document giving official permission to do something commencer à apprendre		Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world Przedsiębiorca commencer à apprendre		Entrepreneur
Continue; happen commencer à apprendre		Carry on, Go on
To prepare something, usually something official, in writing commencer à apprendre		Draw sth up
Anticipate (spodziewać się) with pleasure commencer à apprendre		Look forward to
To arrange Zakladac np. biznes, Planować commencer à apprendre		Set up
To disappoint commencer à apprendre		Let sb down
Appear Okazać się commencer à apprendre		Turn out
To cancel commencer à apprendre		Call sth off
Arrive and register at a hotel or airport commencer à apprendre		Check in
Change sth into sth successful commencer à apprendre		Turn round
To be successful or develop in a particular way commencer à apprendre		Work out
To strenghten, develope commencer à apprendre		Build up
To postpone Przełożyć commencer à apprendre		Put off
To meet another person in order to do something together commencer à apprendre		Meet up
Have a good relationship commencer à apprendre		Get on well
A statememt that something is wrong or not satisfactory Skarga, Reklamacja commencer à apprendre		A complaint
Specoalized knowledge (in a particular field); expert skill commencer à apprendre		Expertise
A co-worker, an associate Kolega z pracy commencer à apprendre		Coleque
Self-employed (usually worked for various different companies not just one) commencer à apprendre		To work freelance
Someone you don’t know very well commencer à apprendre		Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period 1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy commencer à apprendre		Turn over

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