→ Brand Management → Start Learning / Flashcards Téléchargement MP3

question		réponse
the tendency to always buy a particular brand commencer à apprendre		brand loyalty
the ideas and beliefs people have about a brand commencer à apprendre		brand image
using an existing name on another type of product commencer à apprendre		brand stretching
how familiar people are with a brand (or its logo and slogan) commencer à apprendre		brand awareness
the title given to a product by the company that makes it commencer à apprendre		brand name
the introduction of a product to the market commencer à apprendre		product launch
the length of time people continue to buy a product commencer à apprendre		product lifecycle
the set of products made by a company commencer à apprendre		product range
when products are used in films or TV programmes commencer à apprendre		product placement
the use of a well-known person to advertise products commencer à apprendre		product endorsement
the best-selling product or brand in a market commencer à apprendre		market leader
information about what consumers want or need commencer à apprendre		marker research
the percentage of sales a company has commencer à apprendre		market share
the second best-selling product or brand in a market commencer à apprendre		market challenger
customers of a similar age, income level or social group commencer à apprendre		market segment

Brand management