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an economy which allows materials and products to feed back into the system commencer à apprendre
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the process by which the goods a company produces are destroyed or disposed of commencer à apprendre
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a policy of producing consumer goods that rapidly become obsolete commencer à apprendre
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commencer à apprendre
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planning or thinking about the future in a positive way commencer à apprendre
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commencer à apprendre
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supply or put smth back into a process or situation where it was used before commencer à apprendre
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modułowy, consisting of seperate parts which can be put together to form smth commencer à apprendre
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commencer à apprendre
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commencer à apprendre
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commencer à apprendre
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commencer à apprendre
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commencer à apprendre
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important, special and interesting part of the product commencer à apprendre
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advantage that customer gets if they buy product commencer à apprendre
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smth that makes a product special commencer à apprendre
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USP (Unique Selling Point)
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linia produktów, a group of related products marketed under a single brand name by the same company commencer à apprendre
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asortyment produktów, company’s assortment of product lines commencer à apprendre
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product mix/product portfolio(product range)
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introduction, growth, maturity and decline commencer à apprendre
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Szybko zbywalne towary konsumpcyjne commencer à apprendre
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fast-moving consumer goods
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commencer à apprendre
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commencer à apprendre
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commencer à apprendre
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produkty własnej marki (AmE) commencer à apprendre
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profitability- MARKET SKIMMING commencer à apprendre
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setting high prices to maximize revenue and minimize costs
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market share - MARKET PENETRATION commencer à apprendre
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setting low prices to increase a percentage of the market share
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commencer à apprendre
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setting high prices to maintain an image of exclusivity
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selling product at a price non profitable commencer à apprendre
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commencer à apprendre
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it tricks customers into thinking they made a good deal commencer à apprendre
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business presents customers several different prices to make them buy particular product commencer à apprendre
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kanał dystrybucji – pośrednicy commencer à apprendre
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distribution channel- intermediets
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marketing bezpośredni – bez pośredników i zbytu commencer à apprendre
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direct marketing - no intermediaries or outlets
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marketing partyzancki(programy lojalnościowe) commencer à apprendre
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lokowanie produktu (reklama w filmie) commencer à apprendre
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reklama przez znaną osobę commencer à apprendre
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commencer à apprendre
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commencer à apprendre
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commencer à apprendre
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commencer à apprendre
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rozciąganie marki na inne produkty commencer à apprendre
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product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time commencer à apprendre
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a group of people who share one or more similar characteristics commencer à apprendre
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commencer à apprendre
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Być skłonnym, be likely to do smth commencer à apprendre
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a situation that is difficult to understand bc it has a facts that contradict commencer à apprendre
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być pozycjonowanym, be put in a particular place commencer à apprendre
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przekonujący, able to make other people believe smth commencer à apprendre
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taktyka, a method you use to achieve smth commencer à apprendre
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atrakcyjny, offering an experience that is enjoyable commencer à apprendre
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commencer à apprendre
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commencer à apprendre
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commencer à apprendre
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to remove the effect of one thing by doing another thing that has the opposite effect commencer à apprendre
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commencer à apprendre
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commencer à apprendre
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to manage to use something in a way that brings good results commencer à apprendre
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it cannot be used in a court commencer à apprendre
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dobrze zorientowany, knowing a lot about something commencer à apprendre
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być czymś więcej, niż się wydaje, na pierwszy rzut oka commencer à apprendre
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be more than meets the eye
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