4.1 vocabulary

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question		réponse
Many start-ups aim to challenge the market dominance of long-running ______________________ commencer à apprendre		established companies
The introduction of a technology that radically changes an entire industry is known as ______________________ commencer à apprendre		disruptive innovation
Unlike unified corporations, traditional organisations can sometimes have ______________________ structures that lack cohesion commencer à apprendre		fragmented
In a fast-changing market, a firm must be ______________________ to adapt quickly to new trends commencer à apprendre		agile
If a brand is no longer appealing to its target audience, the company may need ______________________ it commencer à apprendre		to reposition
To remain competitive, leaders must be willing ______________________ outdated and ineffective business models commencer à apprendre		to abandon
The process of integrating technology into every aspect of a business is called ______________________ commencer à apprendre		digital transformation
High-risk start-ups often rely on financial support from ______________________ to fund their initial experimentation commencer à apprendre		venture fund
Innovative marketing teams often look for ways ______________________ into their branding commencer à apprendre		to inject (excitement)
A company might design a ______________________ that targets a very specific and narrow market segment commencer à apprendre		dedicated product
Due to rapid technological shifts, the average ______________________ is becoming much shorter than in the past commencer à apprendre		lifespan
A superior new product can quickly ______________________ older, less efficient alternatives commencer à apprendre		to displace
The most important product that supports a company’s long-term success is considered its ______________________ commencer à apprendre		mainstay (of a company)
Redefining a sector often requires pursuing ______________________ that no one has tried before commencer à apprendre		novel approach
Global political and economic trends constantly reshape the overall ______________________ commencer à apprendre		business landscape
An idea or person that completely transforms the way an industry functions is a true ______________________ commencer à apprendre		game changer
Even though customers ______________________ goods at an unprecedented rate, companies must remain vigilant to survive commencer à apprendre		consume

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