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question		réponse
brand stretching commencer à apprendre		using an existing name on another type of product
brand loyalty commencer à apprendre		the tendency to always buy a particular brand
brand image commencer à apprendre		the ideas and beliefs people have about a brand
brand awareness commencer à apprendre		how familiar people are with a brand (or its logo and slogan)
product launch commencer à apprendre		the introduction of a product to the market
product lifecycle commencer à apprendre		the length of time people continue to buy a product
product range commencer à apprendre		the set of products made by a company
product placement commencer à apprendre		when products are used in films or TV programmes
product endorsement commencer à apprendre		the use of a well-known person to advertise products
market leader commencer à apprendre		the best-selling product or brand in a market
market research commencer à apprendre		information about what consumers want or need
market share commencer à apprendre		the percentage of sales a company has
market challenger commencer à apprendre		the second best-selling product or brand in a market
market segment commencer à apprendre		customers of a similar age, income level or social group
market follower commencer à apprendre		a company that follows what the leader in its sector does
peak travel commencer à apprendre		when the largest number of people are traveling
subsidiary commencer à apprendre		a company which is at least half-owned by another company
factory / plant commencer à apprendre		a large builging or group of buildings where goods are made
call centre commencer à apprendre		an office where people answer questions and make sales over the phone
service centre commencer à apprendre		a place where faulty products are mended
headquarters / head office commencer à apprendre		the main office or building of a company
distribution centre commencer à apprendre		a building from which goods or supplies are sent to factories, shops or customers
warehouse commencer à apprendre		a building for storing goods in large quantities
outlet commencer à apprendre		a place through which product are sold
publicity stunt / gimmick commencer à apprendre		an organized action designed to attract potencial clients' attention
demand commencer à apprendre		what customers actually want from the market
supply commencer à apprendre		what the market actually offers to customers
budget commencer à apprendre		money for an advertising over a particular period of time
marketing mix commencer à apprendre		a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company commencer à apprendre		a company that created companies under it and controls them
pitch commencer à apprendre		what the sales rep says to the potential customer
repositioning commencer à apprendre		changing an image and strategy of brand or product in a market
merchandising commencer à apprendre		the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in commencer à apprendre		go to desk at a hotel / airport to say you have arrived
frequent flyer points commencer à apprendre		award by airlines to reward customer loyalty
lounge commencer à apprendre		a room in a hotel / an airport where people can sit and relax
upgrade commencer à apprendre		change to a better seat or level of service
boarding pass commencer à apprendre		a card you mast show in order to get on a plane
ground staff commencer à apprendre		all the people who work at an airport, but not the pilots or cabin crew
initiatives commencer à apprendre		important new plans to achieve an aim
accomplishements commencer à apprendre		success in doing something
autonomy commencer à apprendre		independence / freedom to make your own decisions
empowerment commencer à apprendre		giving people the power to do something
faculty commencer à apprendre		teaching staff
slogan commencer à apprendre		a short phrase that is easy to remember
press coverage commencer à apprendre		newspapers and magazines
design features commencer à apprendre		an important, interesting or typical part of something
campaign commencer à apprendre		a promotional, advertising activity over a particular period of time
suppliers commencer à apprendre		people or companies who / which deliver services
department commencer à apprendre		a larger organisation is often divided into smaller units, reffered to us...
marketing commencer à apprendre		matching what the business organization produces with what customers want
niche commencer à apprendre		a small, specialised part of a market
junk mail commencer à apprendre		letters about products and services which you haven't ask for and probably don't want
hype commencer à apprendre		promoting a product or service with exaggerated or intensive publicity
brand commencer à apprendre		a product which can be recognized by its name
upmarket commencer à apprendre		aiming at the luxury end of the market
downmarket commencer à apprendre		aiming at the mass end of the market
sponsorship commencer à apprendre		supporting a cultural or sporting enterprise in return for advertising
crowded market commencer à apprendre		one with too many competing products
reposition commencer à apprendre		change the image of product or service
mailshot commencer à apprendre		when the same letter is sent to a large number of possible buyers
brochure commencer à apprendre		a booklet giving information about company's products or services
junky commencer à apprendre		drug addict
introduction, growth, maturity, decline commencer à apprendre		particular stages in product's existance consist of...
shareholders commencer à apprendre		people owning shares in a company
wholesaler commencer à apprendre		a business selling products to other shops or business, not individual customers
agenda commencer à apprendre		a plan of the meeting
item on the agenda commencer à apprendre		a particular point on the plan of the meeting
a red-eye flight commencer à apprendre		the flight which is very early, at the crack of dawn
a white knuckle flight commencer à apprendre		the flight which is scary, with turbulences
open ticket commencer à apprendre		the ticket without specified date of return
a cheaper ticket oprion commencer à apprendre		the ticket with a discount
to receive a stand-by passenger status commencer à apprendre		status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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