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główny nurt
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mainstream
Dominant mindset or the most common form of action
luksus
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luxury
a pleasure that you can rarely afford
rozszerzenie marki
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brand extension
introdution of new products by the company
rozciąganie marki
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brand stretching
launching new unrelated products under the existing brand
utorować drogę
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pave the way
if something paves the way for something else, it makes the other think possible
akcesoria
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accessories
something addes to clothing that has useful or decorative purpose
miłość od pierwszego wejrzenia
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love at first sight
falling in love with someone from the moment you see them for the firs time
klasztor (męski)
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monastery
a building in which monks live and worship
krużganek
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cloister
a covered stone passage in a religious buliding such as church or monastery
naśladowca
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copycat
Someone who does or says exactly the same as someone else
wzrost
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growth
when something or someone gets biger
sąsiedni; graniczący; przylegający
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adjacent
very near, next to, or touching
zakon; klasztor (żeński)
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convent
a building in which nuns live
przedobrzyć (przesadzać)
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overdo
to do something in way that is too much
dewaluować; obniżać wartość
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devalue = devaluate
reduce the value of something
dokonywany z zimną krwią; bezwględny; bezlitosny
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cold-blooded
behaving in a very cruel way with no sympathy for other people
zaryzykować; podjąć ryzyko
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venture (into)
a new activity in business, that involves risk
przesadne; nadmiernie rozbudowane; przeforsowanie
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overextending
having more work or other activities than you can manage
kojarzyć (with); wiązać (np. fakty)
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associate
to connect someone or something in your mind with someone or something else
kunszt, mistrzostwo
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craftsmanship
skill at making thinks
osobowość marki
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brand personality
customer’s emotional associations with a brand
wizerunek marki
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brand image
a customer’s clear set of ideas about the practical benefits of a product
marka luksusowa
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luxury brand
high-class products, focused on high quality
z dnia na dzień / w ciągu jednej nocy
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overnight
for or during the night
stylistyka; wzornictwo
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design
to make or draw plans for something, for example clothes or buildings:
wypuszczać na rynek; lansować
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launch
when a company introduces a new product to the market
legendarny; kultowy
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iconic
very famous or popular
społeczność
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community
the people living in one particular area
ostrożne podejście
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cautious approach
When someone avoids risks
podstawowa działalność; trzon działalności
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core business
the most important part of a company’s business activities
zaspokoić popyt
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meet demand
to be supply enough products
nagłaśniać; popularyzować
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publicise
to make information about something generally available
dalej (w którymś kierunku)
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further afield
go f.ex. to a greater distance or degree, or at more advanced level
spójny
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consistent
always behaving
ambitny; mający aspiracje
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aspirational
when you want something more than you have now
turystyka napływowa
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inbound tourism
visits to a country by visitors who are not residents of that country
turystyka wyjazdowa
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outbound tourism
the activities of a resident visitor outside the country of reference
milenialsi; pokolenie Y
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millennials; generation Y
born between the early 1980s and the late 1990s
marka; etykieta
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brand; label
a type of product made by a particular company and sold under a particular name
metropolia
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megacity
a city with a population of one million or more
ekskluzywna biżuteria
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fine jewellery
any jewelry that is made from precious metals such as gold, silver, or platinum
krótki wyjazd turystyczny
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break
short tourist trip
lojalność
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loyalty
a strong feeling of support
świadomość
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awareness
having knowledge or experience of a particular thing
lansowanie przez celebrytę
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celebrity endorsement
useing a celebrity's fame and image to promote a brand or product
lokowanie produktu
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product placement
a way of advertising a product by supplying it for use in films or television programmes
reklama wirusowa
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viral ad
videos that spread rapidly online
pamiętny; godny zapamiętania
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memorable
likely to be remembered or worth remembering
rynek docelowy
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target market
the group of people that a company wants to sell its products or services to
badanie; sondaż; ankieta
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survey
an examination of opinions, behaviour, etc., made by asking people questions
powolny i stały; powolny i równy
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slow and steady
slow, productive progress to success

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