Price and demand

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question		réponse
pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time ______ can sometimes disturb the consumer as a sign of reduced quality. commencer à apprendre		skimming Skimming can sometimes disturb the consumer as a sign of reduced quality.
quantity of payment or compensation given by one party to another in return for one unit of goods or services We should set the ______ to appeal to middle-income families. commencer à apprendre		price We should set the price to appeal to middle-income families.
amount added to the cost price of goods to cover overheads and profit Price _______ went through the roof and nobody's liking it. commencer à apprendre		markup Price markups went through the roof and nobody's liking it.
setting of prices for goods/services that end in a ‘9’ ______ makes you feel like you pay less, when you actually don't. commencer à apprendre		charm pricing Charm pricing makes you feel like you pay less, when you actually don't.
demand for products which consumers dislike and would prefer not to have to purchase Bad publicity often causes ______. commencer à apprendre		negative demand Bad publicity often causes negative demand.
capable of being accomplished through bargaining Suppliers left the price ______ so we have some place for an agreement. commencer à apprendre		negotiable Suppliers left the price negotiable so we have some place for an agreement.
ability of a business to change its pricing models to suit different geographic areas, consumer demands and prevailing incomes Use ______ strategy to stay flexible. commencer à apprendre		price adaptation Use price adaptation strategy to stay flexible.

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"Termes et expressions utiles en marketing"
(Un total de 364 fiche)

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Basic concepts Digital marketing Media and advertising Sales Market Brands Marketing tools and techniques Customer Competition Discounts and promotions Product Distribution and logistics Finance and ratios Trend

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