My lesson

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the introduction of a product to the market
commencer à apprendre
launch
wprowadzenie produktu na rynek
a type of products made by a particular company
commencer à apprendre
brand
marka
the ideas and beliefs people have about a brand
commencer à apprendre
image
wizerunek
the second best -selling product or brand in a market
commencer à apprendre
chellenger
produkt konkurencyjny
the title given to a product by the company that makes it
commencer à apprendre
name
nazwa
the set of products made by a company
commencer à apprendre
range
zakres produktów
the percentage of sales a company has
commencer à apprendre
share
współdzielenie
the use of a well-known person to advertise products
commencer à apprendre
endorsement
promowanie
how familiar people are with a brand (or its logo and slogan)
commencer à apprendre
awereness
świadomość marki
the best selling product or brand in a market
commencer à apprendre
leader
lider
when products are used in films or TV programmes
commencer à apprendre
placement
lokowanie
the information about what consumers want or need
commencer à apprendre
research
badania rynku
using an existing name on another type of product
commencer à apprendre
stretching
rozciąganie marki
the length of time people continue to buy a product
commencer à apprendre
lifecycle
życie produktu
the tendency to always buy particular brand
commencer à apprendre
loyalty
lojalny wobec marki
customers of a similar age, income level or social group
commencer à apprendre
segment
grupa docelowa

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