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question réponse
awareness
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state of knowing or noticing things.
app
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a kind of software that a user can easily download to a mobile device to perform a particular task.
bounce rate
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the percentage of people who visit a website and then leave after viewing only one page.
buzz
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general, ongoing discussion about something among a group of people or in the media.
content
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the information that appears on a website.
conversion
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the act of turning visitors to a website into paying customers.
crowdsourcing
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the activity of receiving help or information from multiple people, usually over the Internet. These people may or may not receive payment in return.
curate
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to select items from among a large number of possibilities for other people to consume and enjoy.
decline
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the process of becoming smaller in amount.
decrease
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to become smaller in number or value.
discussion board
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a section of a website where users join to have a public discussion about a particular topic of interest and where they can read or leave messages.
editorial
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blog that contains articles expressing the opinion of the publisher.
engage
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to attract and maintain his or her attention.
exposure
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the state of being seen or noticed.
feed
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system that provides subscribers with regularly updated content.
fluctuate
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to change regularly.
gatekeeper
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a person or organization that has the power to decide who has access to something.
hybrid media
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communication strategy that combines the use of traditional media and new media so as to pass on content more effectively.
imaginable
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when it is possible to be thought of or believed.
impression
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an instance in which an online user views particular content.
interface
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the presentation of a piece of software on a screen of a mobile device.
link
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a reference in an electronic document or webpage that activates another webpage or document when someone clicks on it.
new visitor
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a user who navigates a website for the first time on a specific device.
news feed
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an ongoing transmission of data that provides information about people or current events.
page view
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a single page a visitor views or reloads once he or she visits a website. For example, if a visitor views a page and then refreshes it, this is tracked as an additional page view.
persuasion
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Persuasion is the process of convincing someone to do or believe something.
plug
a piece of computer software that works with existing software in order to make specific programs operate correctly.
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in
plummet
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to fall very low very quickly.
presence
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refers to the existence of something or someone in a particular place.
privately
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it is intended only for one person or specific group.
public relations
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the practice and methods used to inform the public about an individual, organization, product, service, etc. in order to create a favorable image about it.
referral
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a link on a website that refers visitors to another site through a link.
represent
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idea is to express a belief in that idea.
resolution
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a measurement of the clarity and detail in a photograph or video.
retention
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the act of ensuring customers of a brand keep buying products from that brand.
returning visitor
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a user who has visited a website before.
rise
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the process of increasing in quality or amount.
sentiment
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a belief or attitude that someone has about something.
shift
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refers to a movement from one position to another.
spike
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to increase by a large quantity very quickly before becoming lower or smaller again.
stabilize
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to become balanced.
steady
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it is changing unvaryingly.
traditional media
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Traditional media is all the means of communication that existed before the Internet which typically involve one source that broadcasts to multiple receivers, i.e. television, radio, newspapers, magazines.
traffic
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refers to the volume of visitors a particular online site receives in a given period.
unique visitor
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a user who has visited a website at least once within a given period of time on a particular device.

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