→ Moja Lekcja → Start Learning / Flashcards Téléchargement MP3

question		réponse
advertising campaign commencer à apprendre		kampania reklamowa an organisation’ s programme of advertising activities over a particular period of time with specific aims
awareness commencer à apprendre		świadomość knowledge or understanding of a particular subject, situation or thing
boost commencer à apprendre		zwiększać, pobudzać to increase something such as production, sales or prices
brand commencer à apprendre		marka a name given to a product by a company so that the product can easily be recognized by its name or its design
brand image commencer à apprendre		wizerunek marki the collection of ideas and beliefs that people have about the brand
buzzword commencer à apprendre		modne powiedzonko a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
a downmarket product commencer à apprendre		produkt o niższej cenie a product that is cheap
durable commencer à apprendre		trwały if something is durable, it lasts a long time, even if it is used a lot
endorse commencer à apprendre		podpisać się, popierać a well known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person
fake commencer à apprendre		podróba a copy of an original product that is intended to deceive people into believing it is the real one
incentive commencer à apprendre		zachęta something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money
launch commencer à apprendre		wprowadzać (na rynek) to show or make a new product available for sale for the first time
logo commencer à apprendre		logo a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
profit margin commencer à apprendre		marża zysku the difference between the price that something is sold for and the cost of producing or buying it
packaging commencer à apprendre		opakowanie material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
purchase commencer à apprendre		zakup the act of buying something
reliable commencer à apprendre		wiarygodny someone or something that is reliable can be trusted or depended on
retail commencer à apprendre		sprzedaż the sale of goods to customers for their own use, rather than to shops
market segment commencer à apprendre		segment rynku a group of customers that share similar characteristics, such as age, income, interests
stock commencer à apprendre		asortyment/towar, zasób/zapas a supply of goods, kept for sale by a shop or the retailer
trend commencer à apprendre		tendencja the general way in which a particular situation is changing and developing
upmarket commencer à apprendre		ekskluzywny involving goods and services that are expensive and perhaps of good quality
value commencer à apprendre		wartość the amount of money something is worth
market challenger commencer à apprendre		pretendent rynkowy the second best selling product on the market
product range commencer à apprendre		zakres produktów the set of products made by a company
cancellation commencer à apprendre		anulowanie a decision or statement that a planned activity will not happen or that an agreement will be ended
jet lag commencer à apprendre		zmęczenie spowodowane różnicą czasu the tired and confused feeling that you can get after flying a very long distance
check in commencer à apprendre		zameldować się to go to the desk at a hotel or airport and say that you have arrived
lounge commencer à apprendre		poczekalnia (na lotnisku) a waiting room at an airport
boarding pass commencer à apprendre		karta pokładowa an official card that you have to show before you get onto a plane
business centre commencer à apprendre		Centrum biznesowe a place providing office facilities and services
economy class commencer à apprendre		klasa turystyczna/ekonomiczna (tańsza) the cheapest type of seats in a plane
business class commencer à apprendre		klasa biznesowa travelling conditions on an aircraft that are more expensive than tourist class but not as expensive as first class
put through commencer à apprendre		połączyć telefonicznie to connect someone to someone else on the telephone
reschedule commencer à apprendre		zmienić termin to arrange a new time or date for a meeting or event
departure commencer à apprendre		odlot, odjazd, wyjazd an act of leaving a place at the start of a journey
conference commencer à apprendre		konferencja a large formal meeting where a lot of people discuss important matters such as business
delay commencer à apprendre		opóźnienie the situation in which something does not happen or start when it should
reservation commencer à apprendre		rezerwacja an arrangement made so that a place is kept for you in a hotel, restaurants, plane etc.
timetable commencer à apprendre		rozkład (jazdy/lotów/rejsów) a list of the times at which buses, trans or planes arrive and leave
frequent flyer commencer à apprendre		często podróżujący someone who flies with a particular airline a lot and is often offered special advantages
agreement commencer à apprendre		umowa an arrangement to do something made by two or more companies
business card commencer à apprendre		wizytówka a card that show the business person’s name, position, company and address
joint venture commencer à apprendre		wspólne przedsięwzięcie a business activity begun by two or more people or companies working together
break down commencer à apprendre		psuć się/załamywać się to divide something such as a total amount into separate parts
decentralize commencer à apprendre		zdecentralizować to change the way a country, organization or industry is run
deregulate commencer à apprendre		deregulować to take away the rules that control something
downsized its workforce commencer à apprendre		zmniejszyła swoją siłę roboczą to make a company or organization smaller by reducing the number of workers
office layout commencer à apprendre		układ biura the way in which the different parts of something are arranged
reassess the situation commencer à apprendre		ponownie ocenia sytuację to carefully consider a situation, person, or problem again in order to make a judgment
redevelop commencer à apprendre		przebudować to improve an area that is in bad condition by destroying or improvingold buildings and building new ones
relaunch the product commencer à apprendre		uruchom ponownie produkt a new attempt to sell a product, especially in a slightly different way
relocating their operations commencer à apprendre		przeniesienie swojej działalności to move activity to a different place, or to make someone or something do this
restructure the company commencer à apprendre		zrestrukturyzować firmę to organize something such as a company in a different way so that it will operate better
retrain all staff commencer à apprendre		przekwalifikować cały personel or to teach all the employees, new skills that are needed for a job
the bottom line commencer à apprendre		dolna linia the amount of money that a business makes or loses
trailblazer commencer à apprendre		pionier someone who is the first to do something or to discover something
turnaround commencer à apprendre		finansowe uzdrowienie spółki an important change in a situation that causes it to improve
update commencer à apprendre		aktualizacja to add the most recent information
upgrade the product / service commencer à apprendre		uaktualnić produkt/usługę to improve the quality of a service or product
delayering commencer à apprendre		redukcja kadry kierowniczej a reduction in the number of levels of management within an organization
lean business commencer à apprendre		chudy biznes xd the one that spends as little money and employs as few workers as possible so that it will make a good profit
flat structure commencer à apprendre		płaska struktura with as few levels as possible
middle management commencer à apprendre		kierownictwo średniego szczebla the ones who are in charge of parts of an organization and have less authority than the most senior ones
front-line employees commencer à apprendre		pracownicy pierwszej linii first contact staff
empowerment commencer à apprendre		upoważnienie / wzmacnianie / umożliwianie giving a person or organization the legal authority to do something
acquisition commencer à apprendre		przejęcie / akwizycja / nabycie he process of buying something or obtaining it in some other way
takeover commencer à apprendre		przejąć (np. inną firmę) a situation in which one company takes control of another company bybuying a majority of its shares
intellectual property commencer à apprendre		własność intelektualna something that someone has created or invented and that no one else is legally allowed to make, copy, or sell
core competencies commencer à apprendre		Kompetencje kluczowe basic abilities
accomplishment commencer à apprendre		osiągnięcie sth that has been achieved
to appeal commencer à apprendre		przyciągać to attract
assembly line commencer à apprendre		linia produkcyjna production line
to boost commencer à apprendre		zwiększyć (szybko) to increase rapidly
call centre commencer à apprendre		centrum telefoniczne an office where people answer questions and solve problems on the phone
celebratory fund commencer à apprendre		uroczysty fundusz an amount of money that is used to organize events in a company
decentralization commencer à apprendre		decentralizacja removing the centre in favour of a more democratic structure of an organization
emphasis commencer à apprendre		nacisk special importance attached to sth
to emphasize commencer à apprendre		podkreślenie to stress, to highlight the importance of sth
empowerment commencer à apprendre		upoważnienie / wzmacnianie / umożliwianie giving power to individuals so that they can make important decisions
to engage commencer à apprendre		zaręczać się to involve, to make sb interested
faculty commencer à apprendre		wydział one of the divisions of a university, eg faculty of law
to gain commencer à apprendre		zyskać to receive, to get
gourmet commencer à apprendre		smakosz fine, exotic food and drink
H&R commencer à apprendre		zasoby ludzkie Human Resources
headquarters commencer à apprendre		siedziba the head office or the main building of a company
incentive commencer à apprendre		zachęta sth that motivates and stimulates people to act
objective commencer à apprendre		cel aim, purpose, target
outlet commencer à apprendre		rynek zbytu, outlet a place from which goods are sold
parent company commencer à apprendre		spółka-matka a company that at least half owns another company
perk commencer à apprendre		korzyść/świadczenie (dodatkowe) an advantage or an extra such as a car, mobile phone or laptop that you are given to do your job
PR commencer à apprendre		Public Relations
prominent commencer à apprendre		wybitny leading, important, well-known
purpose-built commencer à apprendre		zbudowany specjalnie built for a particular purpose
R&D commencer à apprendre		dział badań i rozwoju Research and Development
to relocate commencer à apprendre		przenieść to move to a new location
revenue commencer à apprendre		przychód (firmy) money that a business receives for selling goods or services
reward commencer à apprendre		nagroda sth that is given as a prize
service centre commencer à apprendre		Centrum Obsługi a place where faulty goods are repaired
side effect commencer à apprendre		efekt uboczny an unwanted result of an action
subsidiary commencer à apprendre		spółka zależna a company that is at least 50% owned by another company
survey commencer à apprendre		badanie a set of questions given to a group of people to find out what their opinions are
town council commencer à apprendre		Rada Miejska local authority governing a town
voluntary commencer à apprendre		nadobowiązkowe non-obligatory
warehouse commencer à apprendre		magazyn a place used for storing products
workforce commencer à apprendre		siła robocza all the people who work for an organization
advertorial commencer à apprendre		reklama (w gazecie) an advertisement in a newspaper or magazine which is designed to look like an objective article written by the journalists of that newspaper
banner ad commencer à apprendre		baner reklamowy an advertisement appearing on a web page in the form of a bar, column or box
billboard (ame)/ hoarding (bre) commencer à apprendre		billboard a large board in a public place, used to display advertisements
commercial commencer à apprendre		reklama (TV/radio) a television or radio advertisement
endorsement commencer à apprendre		poparcie the use of a well-known person to advertise a product
leaflet / flyer commencer à apprendre		ulotka / ulotka a piece of paper containing information or advertising, usually distributed free
mailshot commencer à apprendre		druki reklamowe promotional material sent in the form of a letter or email to a large number of people at one time
point-of-sale commencer à apprendre		punkt sprzedaży the place at which retail transactions are carried out
pop-up commencer à apprendre		wyskakujące okienko a new window which opens quickly on a computer screen in front of what you are working on, especially one generated for the purpose of advertising
product placement commencer à apprendre		lokowanie produktu a way of advertising a product by supplying it for use in films or television programmes
publicity stunt commencer à apprendre		chwyt reklamowy something unusual done to attract attention
sample commencer à apprendre		próbka reklamowa a small amount of something given to a potential customer
slogan commencer à apprendre		slogan a short, easily remembered phrase, especially one used in advertising
sponsorship commencer à apprendre		sponsorowanie financial support received from a person or organisation in return for advertising
subliminal advertising commencer à apprendre		reklama podprogowa? an image fleshed onto a screen very quickly so that people are influenced without noticing it
target audience commencer à apprendre		grupa docelowa a particular group at which a product such as a film or advertisement is aimed
ups (unique selling points) commencer à apprendre		ups (unikalne zalety) aspects of a product that make it different from the competing products
viral advertising commencer à apprendre		reklama wirusowa a way of advertising in which an image, video, piece of information is circulated from one internet user to another
word of mouth commencer à apprendre		plotka spoken communication as a means of transmitting information
bank statement commencer à apprendre		wyciąg z konta a document showing the money that has gone into and out of your account
receipt commencer à apprendre		pokwitowanie a written statement showing that you received money, goods or services
bill commencer à apprendre		rachunek a list showing how much you have to pay for goods or services received
overdraft commencer à apprendre		przekroczenie konta bankowego a deficit in a bank account caused by drawing more money than an account holds
interest commencer à apprendre		odsetki (długu) an amount paid by a borrower to a lender
to owe commencer à apprendre		być dłużnym to need to repay money
equity stake commencer à apprendre		pakiet akcji money risked or invested in a business
recession commencer à apprendre		recesja time when an economy or industry is doing badly
shares commencer à apprendre		akcje one of the parts into which ownership of a company is divided
debt commencer à apprendre		dług money that a person or organization owes to another
stock market commencer à apprendre		Giełda Papierów Wartościowych a place where shares are bought and sold
forecast commencer à apprendre		prognoza a description what is likely to happen in the future
bankruptcy commencer à apprendre		bankructwo when someone is unable to pay their debts
dividend commencer à apprendre		dywidenda a part of profits paid to shareholders
turnover commencer à apprendre		obrót amount of business done in a particular period
profit margin commencer à apprendre		marża zysku the difference between the price that something is sold for and the cost of producing
downturn commencer à apprendre		spadek koniunktury the part of economic cycle when prices or value of stocks fall
return commencer à apprendre		wysokość zysku z inwestycji the amount of profit made from an investment
securities commencer à apprendre		papiery wartościowe financial investments such as bonds or shares
commodities commencer à apprendre		Surowce products that can be sold to make a profit e.g. farm product or metals
income commencer à apprendre		dochód money that you earn from your job or receive from investments
whizz-kid commencer à apprendre		świstak lol, geniusz a young person who is very skilled or successful at something
wheeler-dealer commencer à apprendre		łeb do interesów someone who does a lot of complicated business transactions
bear market commencer à apprendre		bessa a financial market in which prices are falling
bull market commencer à apprendre		hossa a financial market in which prices are rising
volatility commencer à apprendre		zmienność sudden and quick changes
to soar commencer à apprendre		rosnąć / zwyżkować to rise dramatically
to plummet commencer à apprendre		runąć / spadać w dół to fall dramatically
to level off commencer à apprendre		wyrównywać się to become steady
a bid commencer à apprendre		oferta an offer to buy something
pitch commencer à apprendre		przekonująca prezentacja sprzedażowa a persuasive sales presentation
wealthy commencer à apprendre		zamożny rich, affluent
tycoon commencer à apprendre		potentat wealthy business person
entrepreneur commencer à apprendre		przedsiębiorca someone who starts a company and takes risk to make a profit
shareholder commencer à apprendre		udziałowiec, akcjonariusz someone who owns shares in a company
asset commencer à apprendre		atut, zaleta, mocny punkt, cenny nabytek something belonging to an individual or a business that has some value
revenue commencer à apprendre		przychód money that a business or organization receives over a period of time
adapt commencer à apprendre		przystosować się to adjust oneself to different conditions, environment etc.
assignment commencer à apprendre		zadanie, delegacja when someone is given a particular job or task, or sent to work in a particular place
awareness commencer à apprendre		świadomość knowledge or understanding of a particular subject, situation or thing
behaviour commencer à apprendre		zachowanie the range of actions and mannerisms made by individuals, organisms in conjunction with themselves or their environment
culture commencer à apprendre		kultura the attitudes or beliefs that are shared by a particular group of people or in a particular organisation
cultural diversity commencer à apprendre		różnorodność kulturowa the cultural variety and cultural differences that exist in the world, a society, or an institution
to delegate commencer à apprendre		delegować to entrust duties, right to somebody
flexible commencer à apprendre		elastyczne easily changed to suit new conditions, adaptable
fluent commencer à apprendre		biegły, płynny able to speak smoothly and readily
protocol commencer à apprendre		protokół code of behaviour, etiquette
punctuality commencer à apprendre		punktualność being able to complete a required task or fulfil an obligation before or at a previously designated time
subculture commencer à apprendre		subkultura a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture

Moja lekcja

Vous devez vous connecter pour poster un commentaire.

plus