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question		réponse
the ability to get something easily commencer à apprendre		Accessibility
the state of being cheap enough for People to be able to buy commencer à apprendre		affordability
involving business arrangements or trade between two businesses commencer à apprendre		b2b
involving the sale of goods or serivices directly to customer commencer à apprendre		b2c
relating to trade in products and services between businesses and goverment commencer à apprendre		b2g
the act of measuring the quality of something by comparing it with something else commencer à apprendre		benchmarking
a product that is made by particular company commencer à apprendre		brand
knowledge of the name of a company and the products it sells commencer à apprendre		brand awarness
the stage of brand loyalty where the buyer will akceptacji no alternative commencer à apprendre		brand insistence
the habit of always buying a product with the same name commencer à apprendre		brand loyalty
nazwą marki commencer à apprendre		brand name
a situation when a customer chooses one brand over another consistently commencer à apprendre		brand preference
the ability to recognize the brand commencer à apprendre		brand recognition
a study to find out when a business will start to make as much money as it has spent on products commencer à apprendre		breakeven analysis
to use a situation to your own advantage commencer à apprendre		capitalize on
kanal dystrybucji commencer à apprendre		distribution channel
końcowy odbiorca commencer à apprendre		end user
a price that is higher than it should be commencer à apprendre		exorbitant/inflated price
luki na rynku commencer à apprendre		gaps in the market
situation in whcich something is advertised and discussed in social media commencer à apprendre		hype
the pratcice of adding new products to a product range to make it more complete commencer à apprendre		line filling
the addition of a product or service with different features, sizes, pprices commencer à apprendre		line stretching (poszerzanie Lini asortymentu)
penetracja rynku commencer à apprendre		market penetrarion
badanie rynku commencer à apprendre		market research
a situation in which no more of product csn be sold because there are no place for it commencer à apprendre		market saturation
segmentacja rynku commencer à apprendre		market segmentation
udział w rynku commencer à apprendre		market share
the pratcice of charging a high price for a new product commencer à apprendre		market skimming
the combination of action a company uses when selling a product or a service commencer à apprendre		marketing mix
to increase the price of something commencer à apprendre		mark-up
product that is intended to be bought by as many People as possible commencer à apprendre		mass market
an opportunity for a company to offer a product that is not offered by other companies commencer à apprendre		niche
a measure of the number of chances that a customer who May be interested in a particular product will have to see an advertisement for it commencer à apprendre		OTS opportunity to see
to do something TK get an advantage commencer à apprendre		ploy (trick marketingowy)
a strategy in which companies charge a higher price for a product to convience customer the product s better quality commencer à apprendre		prestige pricing
price is equal to the sold products commencer à apprendre		price elasticity
a product pricing strategy by which a company charges the highest initial price commencer à apprendre		price skimming
information that you collect yourself commencer à apprendre		primary data
ability to distinguish a product from other similar one commencer à apprendre		product differentiation
cykl życia produktu commencer à apprendre		product life cycle
linia produktow commencer à apprendre		product line
the combination of products and services that company sell commencer à apprendre		product mix
rentownosc commencer à apprendre		profitability
methods or resources that conpel consumer to by a product or service commencer à apprendre		promotional tool
basen on information that Cannon be easily measured commencer à apprendre		qualitative (jakościowe)
related to information that can be shown in number and amounts commencer à apprendre		quantitative
the price of company shares on a stock market commencer à apprendre		quotation
the quantity or number of products sold commencer à apprendre		sales volume
a small number of People from a larger group that is boeing tested commencer à apprendre		sample of people
make sure that company products and customer experience meet customer expectations commencer à apprendre		satisfy customer needs
markwt in which, more product avaiable than the People that want to buy it commencer à apprendre		Saturated
data that is publicly avaiable commencer à apprendre		secondary data
working with less than usual speed or energy commencer à apprendre		sluggish
the fact of something reaching a level or point at which something starts to happen or change commencer à apprendre		threshold effect (efekt wartości granicznej)
to producent something for a particulqr purpose or a particular group of people commencer à apprendre		to aim at
to try to find out detailed information about a lot of different People or things commencer à apprendre		to carry out the research
to be more successful than competition at selling the product commencer à apprendre		to corner the market
różnicować commencer à apprendre		differentiate
to stop producing or offering a product commencer à apprendre		to discontinue a product
to engage in the process o gathering and analyzing information about a market commencer à apprendre		to do/carry out/conduct market research
to debut a new product to the market commencer à apprendre		to launch/introduce/bring out a product
to earn less money than the ammount that is spent commencer à apprendre		to make a loss
to esrn more money than the amount that is spent commencer à apprendre		to make a profit
to reach a stare where no more can be added commencer à apprendre		to reach a saturation
to divide the target market into approchable groups commencer à apprendre		to segment a market
to establish or come up with the price commencer à apprendre		to set a price
to Pay part of the cost of producing a good in order to reduce its price commencer à apprendre		to subsidize prices
to direct an action at a psrticular person or group commencer à apprendre		to target at
to make change to existing product which improve the functionality commencer à apprendre		to upgrade a product
to take money out of an account commencer à apprendre		to withdraw
to stop selling a product commencer à apprendre		to withdraw a product
an offer that consists of everyrhing consumers evaluate commencer à apprendre		total product offer
a name or symbol on a product that shows it was made by a particular company commencer à apprendre		trademark
unikatowa cecha produktu commencer à apprendre		USP unique selling point
a service that is ussed by the public commencer à apprendre		utillities
stosunek ceny do jakości commencer à apprendre		value-for-money
hurtownik commencer à apprendre		wholesaler

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