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question		réponse
customers of a similar age, income level or social group commencer à apprendre		market segment
specific messages designed to persuade an audience commencer à apprendre		advertisement
research technique, interview which has conversational nature commencer à apprendre		in-depth interviews
working on data that has already been completed commencer à apprendre		desk research - secondary research
particular group of people to which an advertisement, a product is directed commencer à apprendre		target audience
the group of respondents commencer à apprendre		sample size
contract with an outside firm to produce goods or services rather than to produce them internally commencer à apprendre		to outsource
to collect facts and figures commencer à apprendre		to compile data
within the company commencer à apprendre		in-house

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