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question		réponse
Marketing concept commencer à apprendre		a philosophy in which achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.
Societal marketing concept commencer à apprendre		holds the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.
Customer lifetime value commencer à apprendre		is the value of the entire stream of purchases a customer makes over a lifetime of patronage.
Customer Equity commencer à apprendre		is the total combined customer lifetime values of all of the company's customers
Marketing myopia commencer à apprendre		paying more attention to the specific products than to the benefits and experiences produced
Customer-perceived value commencer à apprendre		The customer's evaluation of the difference between all the benefits and all the costs a marketing offer relative to those of competing offers.
Marketing management commencer à apprendre		Choosing target markets and building profitable relationships
Market segmentation commencer à apprendre		refers to dividing the markets into segments of customers
Target marketing commencer à apprendre		refers to which segment to go after
Choosing a value proposition commencer à apprendre		the company must decide how it will differentiate and position itself in the marketplace

Marketing