successful marketing strategies include all the promotional activities across the marketing mix, including advertising, direct marketing and in-store promotional activities
The process of delivering your product to the consumer should be designed for maximum efficiency and reliability, but may also include features that are in line with your brand, such as being environmentally or sustainably focused.
Physical evidence incorporates aspects that proves your brand exists and that a purchase took place. Examples of proof that your brand exists can include things like a physical store or office for your business, a website