Marketing
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the value that a brand adds to a product or service
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whwn an existing brand is used to support a new range of products
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what a conpany wants people to think about a brand
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what people actually think about a brand
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what people like a brand and buy it again and again
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what a brand is calked
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when a product or service is associated with a brand
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when a component of a product becomes a brand in its own right
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when a product doesn’t fit the company’s brand
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