→ Marketing Cz. 2 (definition) → Start Learning / Flashcards Téléchargement MP3

question		réponse
core products commencer à apprendre		A basic product which is bought because of a particular need, e.g. a drink for thirst.
consumer staples commencer à apprendre		Essential goods
augmented products commencer à apprendre		A basic product with additional features and services added to the total package.
clone commencer à apprendre		A new product, especially in the computer industry, which is almost the same as a successful one made by a more famous manufacturer.
consumer durables lasting products produced and sold in large quantities. commencer à apprendre		Long
consumer discretionary essential but desirable goods commencer à apprendre		Non
fast moving consumer goods commencer à apprendre		Products sold in very large quantities, such as groceries. They are often bought and move through stores quickly.
generic products commencer à apprendre		Products that are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches.
sell by date commencer à apprendre		A time suggested for reasons of safety by which perishable goods should be used.
perishables commencer à apprendre		Organic products, usually food, that go bad after a certain amount of time.

marketing cz. 2 (definition)