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question		réponse
Marketing mix (4Ps) commencer à apprendre		Product, price, place, and promotion in a marketing strategy.
Market leader commencer à apprendre		The top-selling company in a market.
Market challenger commencer à apprendre		The second strongest competitor aiming to overtake the leader.
Market follower commencer à apprendre		A company that imitates the market leader’s strategy.
Market niche commencer à apprendre		A small, specialized market segment.
Market forces commencer à apprendre		Economic factors affecting supply and demand.
Market trends commencer à apprendre		General directions in which a market is moving.
To customize/to tailor a product commencer à apprendre		To adapt a product to individual needs.
A custom-made/ a tailor-made product commencer à apprendre		A product designed for a specific user.
Market segmentation (methods of market segmentation) commencer à apprendre		Dividing a market by demographics, behavior, etc.
Marketing strategy commencer à apprendre		A company’s overall marketing approach.
Marketing plan commencer à apprendre		A detailed plan for promoting a product or service.
Marketing drive commencer à apprendre		A focused marketing campaign.
Marketing expenditure commencer à apprendre		The total cost spent on marketing.
Product lifecycle commencer à apprendre		The stages of a product from launch to decline.
Product line commencer à apprendre		A group of related products offered by a company.
Product mix/ range / portfolio commencer à apprendre		All the products a company sells.
Brand awareness/recognition commencer à apprendre		Consumer familiarity with a brand.
Brand preference commencer à apprendre		Favoring one brand over others.
Brand loyalty commencer à apprendre		Consistent consumer preference for a brand.
Brand insistence commencer à apprendre		Refusal to accept substitutes for a preferred brand.
Quantitative vs qualitative data, research commencer à apprendre		Numerical vs descriptive data and methods.
Primary vs secondary data commencer à apprendre		First-hand data vs existing data sources.
A focus group commencer à apprendre		A selected group giving feedback on products.
Markup commencer à apprendre		The difference between cost and selling price.
Breakeven analysis, breakeven point commencer à apprendre		The point where costs equal revenue.
Market share commencer à apprendre		A company’s portion of total sales in a market.
Market segment commencer à apprendre		A distinct group of customers in a market.
Profitability commencer à apprendre		The ability to generate profit.
Benchmarking commencer à apprendre		Comparing business performance to industry bests.
Brand vs trademark commencer à apprendre		Brand is the image; trademark is the legal protection.
End-user commencer à apprendre		The final consumer of a product.
Value for money commencer à apprendre		A good balance between price and quality.
Early adopters commencer à apprendre		First users of new products or technologies.
To differentiate, differentiation commencer à apprendre		To make a product stand out from competitors.
To diversify, diversification commencer à apprendre		To expand into new markets or products.
Market saturation commencer à apprendre		When most potential customers already own a product.
Collocations with sales, product, market, price, brand, competition commencer à apprendre		Common word pairings with marketing terms.
Commercials commencer à apprendre		TV or radio advertisements.
Product placement commencer à apprendre		Featuring a product in media content.
Product endorsement commencer à apprendre		A celebrity or expert promoting a product.
Sponsorship commencer à apprendre		Financial support for promotion in return for visibility.
Advertorials commencer à apprendre		Ads presented as editorial content.
Banner ads commencer à apprendre		Online rectangular advertisements on websites.
Pop-ups commencer à apprendre		Online ads that appear suddenly.
Viral advertising commencer à apprendre		Ads spread rapidly via social sharing.
Billboards/hoardings commencer à apprendre		Large outdoor advertisements.
Posters commencer à apprendre		Printed promotional materials for display.
Free samples commencer à apprendre		Complimentary product given for trial.
Leaflet/flyers commencer à apprendre		Small printed advertisements.
Mailshots commencer à apprendre		Promotional materials sent by post or email.
Point-of-sale advertising commencer à apprendre		Ads at the place where sales are made.
Retail outlet commencer à apprendre		A store selling goods to customers.
Word-of-mouth commencer à apprendre		Promotion through personal recommendations.
Subliminal advertising commencer à apprendre		Hidden messages influencing consumers subconsciously.
Special offer commencer à apprendre		A temporary price reduction or deal.
Guerilla marketing commencer à apprendre		Unconventional promotional tactics.
Niche marketing commencer à apprendre		Targeting a specific, defined market segment.
Affinity marketing commencer à apprendre		Partnering with groups sharing similar interests.
Cold-calling commencer à apprendre		Unsolicited calls to potential customers.
Co-branding commencer à apprendre		Joint branding of a product by two companies.
Price sensitivity commencer à apprendre		How demand changes with price changes.
Permission marketing commencer à apprendre		Ads sent only to users who agree to receive them.
PR commencer à apprendre		Public relations; managing public image.
Repeat purchases commencer à apprendre		Customers buying a product again.
Cross-selling commencer à apprendre		Selling related products to existing customers.
Consumer analysis commencer à apprendre		Studying customer behavior and needs.
Brand stretching commencer à apprendre		Using a brand name for new products.
Brand extension commencer à apprendre		Expanding a brand into different product categories.
Brand families commencer à apprendre		Groups of related products under one brand.
Competitive edge/advantage commencer à apprendre		A superior position over rivals.
Outlays commencer à apprendre		Money spent on a business activity.
Lead times commencer à apprendre		Time between order and delivery.
Speed up deliveries commencer à apprendre		Make product shipments faster.
Break into/enter/penetrate a market commencer à apprendre		Start selling in a new market.
Stand out from/differentiate yourself from competition commencer à apprendre		Be distinct from rivals.
Measure up to competition commencer à apprendre		Perform at the same level as rivals.
Launch/bring out a product commencer à apprendre		Introduce a new product to the market.
Come up with an idea commencer à apprendre		Create or invent a new concept.
To bring down overheads commencer à apprendre		Reduce fixed operating costs.
To speed up deliveries commencer à apprendre		Increase delivery efficiency.
To break into/enter/penetrate a market commencer à apprendre		Gain market access for a product.
To be squeezed out of the market commencer à apprendre		Be pushed out by stronger competitors.
To come up against/ to take on/ outclass/succumb to/fight back against/ destroy the competition commencer à apprendre		Compete or struggle with other businesses.
A booming/thriving/healthy/buoyant market commencer à apprendre		A growing and profitable market.
Volatile/unpredictable market commencer à apprendre		A market that changes rapidly and unpredictably.
Weak/sluggish/flat/depressed market commencer à apprendre		A market with little activity or growth.
SWOT analysis commencer à apprendre		Evaluation of Strengths, Weaknesses, Opportunities, and Threats.
Premium price commencer à apprendre		A higher price due to perceived value.
Brand identity commencer à apprendre		The visible and emotional image of a brand.
Bring a customer round to an idea commencer à apprendre		Persuade someone to accept something.
Client’s mindset commencer à apprendre		The attitudes and beliefs of a customer.
A USP commencer à apprendre		Unique selling proposition; what makes a product stand out.
Price war commencer à apprendre		Competitors cutting prices to gain market share.
A leading brand commencer à apprendre		A top-performing brand in its category.
Standardization, to standardize commencer à apprendre		Making products or services uniform across markets.
Economies of scale commencer à apprendre		Cost advantages from large-scale production.
Cultural sensitivity commencer à apprendre		Awareness of cultural differences in marketing.
Market positioning commencer à apprendre		How a product is perceived in the market.
Emerging markets commencer à apprendre		Rapidly growing economies.
Market entry costs commencer à apprendre		Expenses required to enter a market.
Cultural norms commencer à apprendre		Common practices and values in a society.
Competitive position commencer à apprendre		A company's rank in the marketplace.
Competitive capabilities commencer à apprendre		Strengths that allow a company to compete.
Premium brand commencer à apprendre		A high-quality, high-priced brand.
Predominantly commencer à apprendre		Mainly or mostly.
To opt for sth commencer à apprendre		To choose something.
A distinct market commencer à apprendre		A clearly defined target market.
A paradigm commencer à apprendre		A model or pattern of thinking.
To be pragmatic commencer à apprendre		To be practical and realistic.
Corporate identity commencer à apprendre		The visual and cultural personality of a company.
Minimum, to minimize, minimal commencer à apprendre		The least possible amount.
A buzzword commencer à apprendre		A trendy or popular business term.
To be positioned commencer à apprendre		How a brand is placed in the consumer's mind.
To be inclined commencer à apprendre		To have a tendency or preference.
A paradox of choice commencer à apprendre		Too many options makes choosing harder.
Persuasive commencer à apprendre		Able to convince someone to act or agree.
To mislead commencer à apprendre		To give a false impression.
Well-being commencer à apprendre		The state of being healthy and happy.
A tactic commencer à apprendre		A short-term action to achieve a goal.
A decoy effect commencer à apprendre		A third option makes another more attractive.
To get one over on someone commencer à apprendre		To outsmart or deceive someone.
To buy into sth commencer à apprendre		To accept or support an idea.
To cancel out (the effects of sth) commencer à apprendre		To neutralize or balance something.
To have a trick up one’s sleeve commencer à apprendre		To have a secret plan or advantage.
To tap into sth commencer à apprendre		To use or exploit a resource or trend.
To have legal standing commencer à apprendre		To be recognized by law.
To be well-versed in sth commencer à apprendre		To be knowledgeable or skilled in something.
There’s more than meets the eye commencer à apprendre		There's a hidden or deeper aspect.
A household name commencer à apprendre		A brand or person known by almost everyone.
A pillar commencer à apprendre		A fundamental part or strong support.
A stroke of genius commencer à apprendre		A brilliant and clever idea.
Lucrative commencer à apprendre		Highly profitable.
To soar commencer à apprendre		To rise very quickly.
To divulge commencer à apprendre		To reveal or disclose information.
Seamless commencer à apprendre		Smooth and without interruption.
Black-hat techniques commencer à apprendre		Unethical marketing or SEO tactics.
Deceptive practices commencer à apprendre		Misleading or dishonest business actions.
To inflate the rankings commencer à apprendre		To falsely increase position or rating.
Basic vs dynamic e-mail marketing commencer à apprendre		Static vs interactive and personalized email campaigns.
To factor in sth (e.g. data) commencer à apprendre		To include something in a calculation or plan.
To scramble commencer à apprendre		To move quickly or struggle to act.
To staunch commencer à apprendre		To stop or restrict something, like a loss.
To step into the breach commencer à apprendre		To take over when needed urgently.
To rewrite the rules of sth commencer à apprendre		To completely change how something is done.
Avid commencer à apprendre		Enthusiastic and eager.
To fall flat commencer à apprendre		To fail to produce the intended effect.
To spark user-to-user discussion commencer à apprendre		To start conversations among users.
To shepherd sb back commencer à apprendre		To guide someone to return.
Name-brand companies commencer à apprendre		Well-known and reputable brands.
To stumble into sth commencer à apprendre		To enter or discover something by accident.
To glean commencer à apprendre		To gather information gradually.
To woo potential clients commencer à apprendre		To attract and persuade new customers.
To harness the medium commencer à apprendre		To use a platform or channel effectively.
Judiciously commencer à apprendre		Wisely and carefully.
A staffer commencer à apprendre		An employee, especially in media or politics.
To draw a crowd commencer à apprendre		To attract a lot of people.
To be hard to replicate commencer à apprendre		Difficult to copy or reproduce.
The upshot commencer à apprendre		The final result or conclusion.
Media spin commencer à apprendre		A biased interpretation presented by media.

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