kolos listopad 23

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question réponse
oklepany - used very often or too often
Musimy wpaść na inny pomysł na tę reklamę. Ten slogan jest oklepany.
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well-worn / trite / cliched
We have to come up with a different idea for this ad. This slogan is trite.
głośna sprawa
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high-profile case
szeroko znany polityk
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high-profile politician / entrepreneur/ company
na wysokim szczeblu
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high-profile visit / meeting
rozpoznawalność marki
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brand recognition
kampania reklamowa
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advertising campaign
opłacalny
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economically viable
marketing szeptany
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Word-of-mouth
wizerunek rynkowy
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brand image
zostali skrytykowani w prasie
Zostali skrytykowani w prasie i wizerunek rynkowy ich marki bardzo ucierpiał.
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to have a bad press/ to be given a bad press
They got a bad press/were given a bad press, and their brand image suffered a lot.
przyjmiemy strategie
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adopt a strategy
zdobyć większy rozgłos
Przyjmiemy strategię, która ma na celu zdobyci większego rozgłosu.
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publicity
We are going to adopt a strategy aimed at getting more publicity.
chwilowa moda
Te gadżety to była tylko chwilowa moda.
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passing fad
These gadgets were just a passing fad.
najnowsza moda
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the latest fad
obecna/aktualna moda
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current fad
hit sezonu, krótkotrwała moda
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flavour of the month
lansowanie produktu
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product endorsement
bilbordy
Lansowanie nowego produktu, mimo, że kosztowne, wydaje się skuteczniejsze niż bilbordy.
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billboards/ hoardings
Product endorsement, although costly, seems to work much better than hoardings / billboards.
the act of saying that you approve of or support something or someone (poparcie, aprobata)
2. the fact of a famous personn appearing in advertisiement saying that they use and like a product
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to endorse
He hoped to secure quick endorsement of the plan from the president.
Darmowe gadżety
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Free gadgets / (FREEBIES)
szerzenia informacji
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spread the word.
chwyt reklamowy.
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advertising gimmick / publicity stunt.
autora tekstów reklamowych
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copywriter
przyciągała uwagę
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eye-catching.
transmitowany
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broadcast
największej oglądalności.
Wywiad będzie transmitowany w porze największej oglądalności.
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prime time.
The interview will be broadcast during prime time.
weszli na rynek
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entered the market
pokonali konkurencję swoimi konkurencyjnymi cenami.
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beat competition with competitive prices. /to shake up the competition
progu rentowności
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break-even point
Wschodzące rynki azjatyckie
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Emerging Asian markets
tańszej sile roboczej.
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cheaper workforce/ manpower
Utrzymanie klienta
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Customer retention
utrzymac klienta
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to retain customers
Budowanie popularności/ świadomości marki
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Building brand awareness
Stworzenie szumu wokół produktu
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creating a buzz about the product
czołowa/ wiodąca marka firmy
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flagship brand
wzmocnienie marki
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brand reinforcement / enhancement
bezczelnosc
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nudity
powtarzalnosc
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repetition
slogan / melodyjka - a short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television
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a jingle
a short, easily remembered phrase that a company uses in its advertisements, especially on television or the internet, so that people will recognize it or its products) (slogan)
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tagline
viral marketing
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viral marketing
Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The internet and the advent of social media have greatly increased the number of viral
used to describe something that quickly becomes very popular or well known by being published on the internet or sent from person to person by email, phone, etc.:
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to go viral
1popychać do przodu 2 napędzać 3 to cause someone to do an activity or be in a situation:
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to propel sth –
The film propelled him to international stardom.

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