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question		réponse
market commencer à apprendre		all the potential customers share a particular need or want
marketing commencer à apprendre		the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs
marketing combines 6 commencer à apprendre		research, product development, distribution, advertising, promotion, product improvement
6 P commencer à apprendre		product, price, promotion, place, packaging, ppl
market leader commencer à apprendre		firm with a much larger market share than its competitors
market challenger commencer à apprendre		a company that number two in an industry, but which would like to become nr1
market follower commencer à apprendre		a smaller company in an industry, more or less content with its existing market share
market nichers commencer à apprendre		small, specialised companies, which target segments within segments
monopoly commencer à apprendre		a market in which one single producer can fix an artifically high price
oligopoly commencer à apprendre		a market dominated by a few large suppliers and which it is hard for new companies to break into
cartel commencer à apprendre		a group of companies which chose to collaborate by sharing out markets, co-ordinating their prices and so on
dominant-firm oligopoly commencer à apprendre		a situation in which the market leader can determine the price that its competitors can charge
natural monopoly commencer à apprendre		a market in which it is normal to have only one supplier -e.g. utilities such as water and sewage
differential advantage commencer à apprendre		a feature that makes you stand out
selling point commencer à apprendre		feature which makes your product sell well
point of sale commencer à apprendre		place where we sale
market driven economy commencer à apprendre		an economy controlled by market forces rather than by government action
price skimming commencer à apprendre		a product pricing strategy by which firm charges the highest initial price that customers will pay
product life cycle commencer à apprendre		introduction, growth, maturity, decline
economies of scale commencer à apprendre		a proportionate saving in costs gained by an increased level of production
market penetration strategy commencer à apprendre		selling the product at as low a price as possible in order to attain a large market share
product recall commencer à apprendre		request from a manufacturer to return a product after the discovery or safety issues
undercover marketing commencer à apprendre		marketing in which customers do not realize they are being marketed to
e-marketing commencer à apprendre		using electronic media like email or SMS to promote products
direct marketing commencer à apprendre		promoting products to target customers, eg through addressed mail
product placement commencer à apprendre		putting products or references to product in media like films
viral marketing commencer à apprendre		marketing that spreads from consumer to consumer, often online
advertising commencer à apprendre		persuading ppl to buy a product or service by announcing it on eg TV
4 C commencer à apprendre		customer solution, cost, convienience, communication
mix coherency commencer à apprendre		refers to how well the components of the mix are blended together
mix dynamics commencer à apprendre		refers to how the mix is adapted to a changing business environment
determining market segmentation commencer à apprendre		is about adapting the marketing mix to different customer subgroups

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