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rywale, konkurencja
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competitors
rozwoj nowych produktów
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new product development
dystrybucja
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distribution
ulepszenie produktu
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product improvement
understand the customer so well that the product or service satisfies a need so perfectly the customer is desperate to buy it
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truly successful marketing
possibilities of feeling unsatisfied need in areas in which they are likely to enjoy a different advantage due to the particle competence
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marketing opportunities
dividing a market into supermarket or segment according a customers recruitment or buying habits
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market segmentation
docelowy rynek
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target market
wysiłek marketingowy
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marketing effort
przewidywać, oczekiwać
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anticipiate
marketing mix -4P
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Product, Price, Place, Promotion
popyt długoterminowy
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long-term demand
potrzeby i pragnienia
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needs and wants
sprzęt elektryczny i elektroniczny
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brown goods
sprzęt użytkowy
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white goods
reklamować
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advertise
Customer mix -4C
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Customer satisfaction, Cost, Convenience, Communication
Marketing mix -7P
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Product, Proce, Place, Promotion, People, Proccesses, physical evidance
The tendency to always buy a particle brand
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brand loyalty
The ideas and beliefs people have bought a brand
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brand image
using an existing name on another type of product
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brand streching
how familiar people are with brand
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Brand awareness
The title given to a product by the company that makes it
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brand name
that introduction of a product to the market
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product launch
The length of time people continue to buy a product
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product lifecycle
The set of products made by a company
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product range
when products are used in films or TV
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Product placement
they use of a well-known person to advertise products
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product endorsement
The best selling product or brand in the market
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market leader
information about what consumers want or need
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Market research
The second best selling product
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Market challenger
customers of a similar age income level
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Market segment
Poczta pantoflowa, reklama szeptana
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word-of-mouth
Firma nie walczącą o przewagę rynkową
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market leader
aida
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attention, intrest, desire, action
an appeal to emotion in advertisement using this will attempt to work and emotional response
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pathos
an appeal to logic or reason and advertisement using logos will give you the evidence and statistic. You need to fully understand what the product does.
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Logos
an appeal to credibility or character and advertisement using this will try to convince you that the company is more honest and credible
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ethos
The suggestion that using this product puts the user ahead of the times
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avant-garde
are used to suggest a positive meaning without actually really making any guarantee
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Weasel words
that suggestion that some almost miracles discovery makes the products traditionally effective
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Magic ingredients
That suggestion that purchasing this product shows your love of your country
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patriotism
Positive words images and ideas are used to suggest that the product being sold is also a positive
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transfer
The suggestion that the product is a practical product of a good value for ordinary people
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Plain folks
to suggestion that they use of the products makes the customer part of an elite group
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snob appeal
offers you something extra
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bribery
The suggestion that you should join the crowd or be on the winning side by using a product
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bandwagon
ustawiony, o określonej pozycji
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established
A product of service offering focused on serving a very specific segment of customers with unique characteristics rather than appealing to mass markets
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a niche
skracać
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abbreviate
The stage where a product is introduced to the market and begins gaining attention among initial users
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early adopters
The product says widespread acceptance and rapid sales growth as it enters the mainstream market
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early majority
The product becomes a market standard adoption continues, but a slow rate as a saturation approach
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late majority
The final stage for sale this line the product is out of date and often replaced by newer alternatives
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laggards
techniki perswazyjne
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persuasive techniques
wzbudzić
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evoke
wiarygodność
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credibility
gorszy
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interior
pokrywają się
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overlap
prawie, praktycznie
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virtually
chwialić sie
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brag
The first people to buy a new product
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early adopters
advertising sales, promotion, public relations or personal selling are
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promotional tools
someone who buy something else if there is a price reduction
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brand switcher
A small group of people brought together to discuss a product service used in marketing to gather consumer opinions and insight
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focus group
New item can only eat into the sales of other products in the line
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cannibalization
The degree to which customer's favourite one brand over others often leading them to choose it when alternatives are available
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brand preference
Customers who consistently purchased from the same brand
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loyal consumers
Another word for customer
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end user
Free media coverage or public attention a brand product or person often as a result of newsworthy event or promotional efforts
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publicity
akta lub streszczenie sprawy a short document or statement out lightning key information for a marketing campaign
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brief
A short document or statement outlining key information goals for a marketing campaign
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brief
A strategic outline that details how messages will be delivered to a target
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media plan
A pricing strategy where a company set a high initial price for a new innovate product to maximise profit for early adopters
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market skimming
penetracja rynku a pricing strategy were accompanied with a low initial price to quickly attract customers
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market penetration
A free or small portion of a product given to customers to try
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sample

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