Business Partner B2 Plus Unit 1 - Vocabulary 1

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question English réponse English
quantitative
commencer à apprendre
Data that is in numbers
qualitative
commencer à apprendre
Data in the form of words, usually opinions or preferences
product tester
commencer à apprendre
someone who tries things out to see how well they perform
impact
commencer à apprendre
effect or influence on something
respondent
commencer à apprendre
someone who answers survey questions
gauge
commencer à apprendre
measure the effect of something
researcher
commencer à apprendre
a person who studies things to find out about them
gather
commencer à apprendre
collect things over a period of time
viable
commencer à apprendre
something that is realistic and therefore may succeed
data analysis
commencer à apprendre
careful examination of something to understand it better
online survey
commencer à apprendre
online questionnaire
focus group
commencer à apprendre
a group used to find out what consumers think
customer satisfaction
commencer à apprendre
how satisfied customers are
primary research
commencer à apprendre
research you collect directly
secondary research
commencer à apprendre
research you obtain indirectly
in depth interview
commencer à apprendre
an interview that goes into great detail
desk research
commencer à apprendre
another name for secondary research
target audience
commencer à apprendre
people who want to make interested in something
sample size
commencer à apprendre
how many people you select for the research
canteen
commencer à apprendre
kitchen restaurant often found in a company building
taking your full hour
commencer à apprendre
using all of your lunch break time

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