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question		réponse
brand commencer à apprendre		a name used to identify the goods or services of the particular seller and differentiate them from the goods or services of competitors
product commencer à apprendre		anything capable of satisfying a need or want
product line commencer à apprendre		a group of closely related products, which usually have the same function and are sold to the same customer groups through the same outlets
product mix commencer à apprendre		the set of all the product lines and items offered by a company
convenience goods commencer à apprendre		products which people use regularly and buy frequently with little effort without comparing alternatives
speciality goods commencer à apprendre		goods with unique characteristics that informed customers have to go to a particular store to buy
shopping goods commencer à apprendre		products for which customers generally search for information, evaluate different models and compare prices, and take time to make a selection
product elimination commencer à apprendre		the process of withdrawing products from the market when they are no longer profitable
line-filling commencer à apprendre		means adding further items in that part of a product range which a line already covers
line-stretching commencer à apprendre		means lengthening a company's product line

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