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question		réponse
tendency to always buy a particular brand commencer à apprendre		loyalty
the ideas and beliefs people have about a brand commencer à apprendre		image
using an existing name on another type of product commencer à apprendre		stretching
how familiar people are with a brand (or its logo and slogan) commencer à apprendre		awareness
the name given to a product by the company that makes it commencer à apprendre		name
the introduction of a product to the market commencer à apprendre		launch
the lenght of time people continue to buy a product commencer à apprendre		lifecycle
the set of products made by a company commencer à apprendre		range
when products are used in films or TV programmes commencer à apprendre		placement
the use of a well-known person to advertise products commencer à apprendre		endorsement

branding 2