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question		réponse
loyality commencer à apprendre		the tendency to always buy a particular brand
image commencer à apprendre		the ideas and beliefs people have about a brand
stretching commencer à apprendre		using an existing name on another type of product
awareness commencer à apprendre		how familiar people are withe a brand (or its logo and slogan)
name commencer à apprendre		the title given to a product by the company that makes it

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