brand

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question English réponse English
loyality
commencer à apprendre
the tendency to always buy a particular brand
image
commencer à apprendre
the ideas and beliefs people have about a brand
stretching
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using an existing name on another type of product
awareness
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how familiar people are withe a brand (or its logo and slogan)
name
commencer à apprendre
the title given to a product by the company that makes it

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