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question		réponse
the tendency to always buy a particular brand commencer à apprendre		loyalty
the ideas and beliefs people have about a brand commencer à apprendre		image
using an existing name on another type of product commencer à apprendre		stretching
how familiar people are with a brand (or its logo and slogan) commencer à apprendre		awareness
the title given to a product by the company that makes it commencer à apprendre		name
the introduction of a product to the market commencer à apprendre		launch
the lenght of time people continue to buy a product commencer à apprendre		lifecycle
the set of products made by a company commencer à apprendre		range
when products are used in films or TV programmes commencer à apprendre		placement
the use of a well-known person to advertise products commencer à apprendre		endorsement
the best selling product or brand in a market commencer à apprendre		leader
information about what consumers want or need commencer à apprendre		research
the percentage of sales a company has commencer à apprendre		share
the second best-selling product or brand in a market commencer à apprendre		challenger
customers of a similar age, income level or social group commencer à apprendre		segment
room commencer à apprendre		not enough leg
luggage commencer à apprendre		lost or related...
queues commencer à apprendre		long...... at check-in
food commencer à apprendre		poor quality....... and dring
trolleys commencer à apprendre		no baggage... available
seats commencer à apprendre		overbooking of...
cancellations commencer à apprendre		flight delays and...
jet commencer à apprendre		tiredness and ... lag
checks commencer à apprendre		delays for security...
cabin commencer à apprendre		oversize hand luggage in the...

BRAND AND TRAVELLING ANG/ANG

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