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question		réponse
loyalty commencer à apprendre		the tendency to always buy a particular brand
image commencer à apprendre		the ideas and beliefs people have about a brand
stretching commencer à apprendre		using an existing name on another type of product
awareness commencer à apprendre		how familiar people are with a brand (or its logo and slogan)
name commencer à apprendre		the title given to a product by the company that makes it
launch commencer à apprendre		the introduction of a product to the market
lifecycle commencer à apprendre		the length of time people continue to buy a product
range commencer à apprendre		the set of products made by a company
placement commencer à apprendre		when products are used in films or TV programmes
endorsement commencer à apprendre		the use of a well-known person to advertise products
leader commencer à apprendre		the best-selling product or brand in a market
research commencer à apprendre		information about what consumers want or need
share commencer à apprendre		the percentage of sales a company has
challenger commencer à apprendre		the second best-selling product or brand in a market
segment commencer à apprendre		customers of a similar age, income level or social group
underground, subway, commencer à apprendre		metro
city centre, downtown commencer à apprendre		centrum miasta
hand luggage, carry-on baggage commencer à apprendre		bagaż podręczny
single, one way commencer à apprendre		w jedną stronę
return, round trip commencer à apprendre		Podróż powrotna, podróż w obie strony
motorway, freeway commencer à apprendre		autostrada
public toilet, rest room commencer à apprendre		toaleta
lift, elevator commencer à apprendre		winda
economy class, coach class commencer à apprendre		klasa ekonomiczna, klasa autokarowa
timetable, schedule commencer à apprendre		harmonogram
car park, parking lot commencer à apprendre		parking
queue, line commencer à apprendre		kolejka
bill, check commencer à apprendre		rachunek
booking, reservation commencer à apprendre		rezerwacja
ground floor, first floor commencer à apprendre		parter
Peak travel commencer à apprendre		happens at times when the largest number of people are travelling.
When you check in commencer à apprendre		you go to desk at a hotel/airport to say you have arrived.
Frequent-flyer points commencer à apprendre		are awarded by airlines to reward customer loyalty.
An upgrade commencer à apprendre		is a change to a better seat or level of service.
A lounge commencer à apprendre		is a room in a hotel/airport where people can sit and relax.
A boarding pass commencer à apprendre		is a card you must show in order to get on a plane.
Ground staff commencer à apprendre		are all the people who work at an airport, but not the pilots or cabin crew.
luxury brand commencer à apprendre		luxury brand
chief executive commencer à apprendre		chief executive
parent company commencer à apprendre		parent company
fourth quarter commencer à apprendre		fourth quarter
management style commencer à apprendre		management style
fuel-efficient models commencer à apprendre		fuel-efficient models
team approach commencer à apprendre		team approach
dramatic effect commencer à apprendre		dramatic effect
downgrade commencer à apprendre		downgrade
downsize commencer à apprendre		downsize
decentralise commencer à apprendre		decentralise
deregulate commencer à apprendre		deregulate
update commencer à apprendre		update
upgrade commencer à apprendre		upgrade
reassess commencer à apprendre		reassess
redevelop commencer à apprendre		redevelop
relaunch commencer à apprendre		relaunch
relocate commencer à apprendre		to relocate
reorganise commencer à apprendre		reorganize
restructure commencer à apprendre		restructure
retrain commencer à apprendre		retrain

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