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      Wysoki sufit- A large room with high ceiling   
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      Uwiedziony przez uroki attract (someone)   
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      Centrala. Place from which an organization or a military is controlled; the people who work there   
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      world's wealthy and discerning    commencer à apprendre
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      świat zamożny i wymagający   
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      Discern (czasownik) to know, recognize or undersrand sthDisce   
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      wydatkowane spend or use up energy time etc.   
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      anchored as firmly as it can be    commencer à apprendre
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      zakotwiczona rodzina to sic sth firmly in position so that it cannot move   
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      Rodzinne korzenie the origin or basis of sth   
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      Dziedzictwo, the history, traditions, and qualities that a family has had for many years and that is consired an amportant part of its character   
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      Produkty sygnowane. A paarticular quality that makes sth different from other similar things and makes it easy to recognize   
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      Surowiec in its natural state, not yet changed, used or made into sth else   
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      Przewodniczący. The person in charge of a meeting, who tells people when they can speak, etc. The person in charge of a company   
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      Szef. The person with the highest rank in a company or an organization. Chief executive the President of the US   
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      Wspólnie z. to have the same interests, ideas, same features. In the same way   
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      Przechwytywanie konsumentów. To succeed in getting control of sth that other people are also trying to control. To gain customers   
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      Luksusowi dobrzy producenci. A person, company, or piece of equipment that makes or produces luxury goods   
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      aspirują do sth/ to have strong desire to achive or to become syh   
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      aspiring (adjective) aspirations    commencer à apprendre
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      aspirujący (przymiotnik) wanting to start career, be successful in life   
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      Dojrzały rynek. Fully grown and developed market   
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      Aby to osiągnąć. To succed in reaching a particular goal   
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      Jakość. The standard of sth whem its compared to other things like it   
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      Ilość/ An amount or a number of sth   
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      Globalisation/ Globalise/ global    commencer à apprendre
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      Globalizacja when company operates sth all around the world   
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      nieubłaganie (przysłówek). Not stopping or getting less strong   
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      bezwzględny (przymiotnik)   
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      Jedna kluczowa wizja Main idea   
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      Utrzymywanie czegoś. To make sth continue at the same level, standard. Synonim keep   
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      Zawodnicy. A person or an organization that compets againts others, especially in buisness   
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      Podziwia kogoś. To respect sb for what they are or for what they have done   
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      rozróżnienie między. A clear difference or contrast especially between people or things that are similar or related   
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      Strategie. A plan that is intended to achieve a particular purpose   
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      Podkład. Work that is done as preparation for other work that will be done later   
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      Osłabianie marki. To make sth weaker or less effective   
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      W celu uwzględnienia, they resond   
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      Przychody. The money that organization receives from its business   
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      Potencjał wzrostu. An increase in the size, amount   
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      Zdolność do produkcji. The fact that sb is able to produce   
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      Dobra luksusowe. Expensive things and enjoyable but not essential   
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      Dziedziczny. To receive money, property from sb when they die   
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      Przewaga konkurencyjna... To gain a CA over rival companies   
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      having special rights, advantages, or immunities.   
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      To be intent on something    commencer à apprendre
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      cel, the object of a person's ambition or effort; an aim or desired result.   
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      nowoczesnośćthe quality or condition of being modern.   
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      utrzymanie, provide cause or enable (a condition or state of affairs) to continue.   
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      przychody income, especially when of a company or organization and of a substantial nature.   
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      Rosnąć become larger or greater over a period of time; increase.   
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      Tradycyjne rynki. refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.   
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      Przewaga konkurencyjna a condition or circumstance that puts a company in a favorable or superior business position.   
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      Oferta produktów is the collection of all the products or services offered by a company.   
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      Strategia marketingowa. a plan of action designed to promote and sell a product or service.   
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      Segmentacja rynku. The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs   
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      Utrzymanie klienta to help companies retain as many customers as possible,   
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      Tożsamość marki how a business presents itself to, and wants to be perceived by, its consumers. Brand identity is distinct from brand image.   
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