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question		réponse
abbr. advertisement noun commencer à apprendre		ad This ad is dispalyed both on TV and online.
a company that creates adverts for other companies noun commencer à apprendre		advertising agency I have found a job with an advertising agency.
the amount of money a company decides to spend on advertising noun commencer à apprendre		advertising budget The company annual advertising budget is $ 2 milion.
an advertising campaign is a group of advertisements that have the same idea or theme noun commencer à apprendre		advertising campaign We need to create a a good advertising campaign to boost sales.
an advertisement in a newspaper or magazine that looks like one of its normal articles noun commencer à apprendre		advertorial We need to learn more about advertorials and how they can be used.
Attention, Interest, Desire, Action - the aim of all advertising acronym commencer à apprendre		AIDA
advertisements carry an emotion that the masses connect with noun commencer à apprendre		appeals Using appeals in ads has always been a smart way of promoting a product.
attracting people’s notice; striking adjective commencer à apprendre		attention-grabbing This is a attention-grabbing headline.
specific type of propaganda advertising technique that tries to get the target audience to jump on board, so as to not "miss out" on what everyone else is doing noun commencer à apprendre		bandwagon advertising Bandwagon advertising is often used by big brands nowadays.
an elongated poster used to promote a product noun commencer à apprendre		banner ad Where should we display this banner ad?
advantage of a product or service, usually derived from its features noun commencer à apprendre		benefit A product's benefit is the answer to the customer's demand.
large, outdoor posters that advertise products noun commencer à apprendre		billboard The company advertises on TV, the Internet, and billboards.
a comprehensive representation of a company with a particular product noun commencer à apprendre		brand What is your favourite shoes brand?
a person who is hired to represent the brand and create brand awareness of the products noun commencer à apprendre		brand ambassador The smart phone company gives its brand ambassadors free mobile phones.
how well people know a particular brand noun commencer à apprendre		brand awareness The company expanded the brand awareness.
the ideas and beliefs that people have about a brand noun commencer à apprendre		brand image They have a strong brand image.
the degree to which people continue to buy from the same brand or company noun commencer à apprendre		brand loyalty Customer brand loyalty is very important.
distribution of audio and/or video signals which transmit programs to an audience verb commencer à apprendre		broadcast This movie will be broadcasted on National Tv tomorrow evening.
a small sign that you can stick on your car with a message on it that may be funny, political, or advertising something noun commencer à apprendre		bumper sticker Our brand has bumper stickers as well, that we hand out for free at events.
often used to refer to the buying and selling of items between individuals verb commencer à apprendre		buy and sell What kind of products does the company buys and sells?
something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website noun commencer à apprendre		call to action This is a call to action on people to respect the environment.
a physical book or an online digital website detailing the list of all goods and services provided by the brand noun commencer à apprendre		catalogue You can order goods from the catalogue.
a well-known sentence or phrase, especially one that is associated with a particular famous person noun commencer à apprendre		catchphrase What we need now is a good catchphrase for the new marketing campaign.
when a product/advertisement catches the audience's attention adjective commencer à apprendre		catchy Yours is a catchy slogan!
an appealing melody noun commencer à apprendre		catchy tune The company used a catchy tune in this advert.
to have a well-known person promote a product noun commencer à apprendre		celebrity endorsement Celebrity endorsements are used by countless businesses.
verage number of copies of a magazine sold in a particular period noun commencer à apprendre		circulation The paper has a circulation of 500,000.
small advertisements often put in a newspaper or magazine by individuals noun commencer à apprendre		classified ads The company uses classified ads in the newspaper.
an advertisement on a website that you click on in order to move to another page or website noun commencer à apprendre		clickthrough A click-through is the simple act of clicking on an advertisement on the website.
a specific type of people that regularly buy a company’s product noun commencer à apprendre		client base We need to grow our client base.
the act of calling someone with the aim of selling something without them asking you to do so noun, also verb commencer à apprendre		cold call I often receive cold calls.
advertisement broadcasted on radio or TV noun commencer à apprendre		commercial During commercials I usually eat something.
the short period during TV programmes when advertisements are shown noun commencer à apprendre		commercial break During the movie there was only one commercial break.
the text used in promotional or marketing pieces, like a brochure, that potential clients read to learn about a product or service noun commencer à apprendre		copy We need someone who can write a good copy for our advertisement.
to write a text for the purpose of advertising or other forms of marketing verb commencer à apprendre		to copywrite She is copywriting in an advertising agency.
a small electronic and/or paper promotion that helps market a product by giving the recipient a discount off of their purchase noun commencer à apprendre		coupon This coupon gives you a big discount.
when advertisers pay for the inclusion of their product within a film/ videoclip noun commencer à apprendre		covert advertising Covert advertising definitely helps to increase sales.
a person or organization that supplies goods to shops and companies noun commencer à apprendre		distributor The company changed the distributor.
a person will often walk on foot from house to house or building to building to promote a product adjective commencer à apprendre		door to door Door to door promotion is not used that much anymore.
the advertisement that is printed on two entire pages noun commencer à apprendre		double-page spread We've got double-page spreads adertisements.
a piece of paper that gives you information or advertises something about a particular product or service noun commencer à apprendre		flyer also: leaflet We hired some students to distribute flyers on the street.
product or service sold by a brand that is well known and sold in all parts of the world noun commencer à apprendre		global brand This global brand is launching a new phone.
a bag containing small presents given by a company to help advertise a product or service noun commencer à apprendre		goody bag Here is your goody bag, please take it!
a large board in a public place, used to display advertisements noun commencer à apprendre		hoarding synonym of billboard This is a big advertising hoarding.
overwhelming publicity or exgerated claims noun commencer à apprendre		hype We all are victims to marketing hype.
promotions organised inside stores noun commencer à apprendre		in-store promotions We will soon start with in-store promotions.
the capacity to have an effect on the audience noun commencer à apprendre		influence This ad can have a strong influence on kids.
they can impact a viewer and allow them easy access to the product noun commencer à apprendre		internet pop-ups I want to block the internet pop-ups.
a page that appears before or after another page on a website, often showing advertisements or asking if the user is old enough to view the material noun commencer à apprendre		interstitial Interstitial ads cover the interface of the host app every time.
short song or melody that helps sell a product through visual or audio media noun commencer à apprendre		jingle I think this jingle is perfect for the ad.
a symbol or other small design adopted by an organization to identify its products noun commencer à apprendre		logo We all wear shirts with the company's logo.
a list of names and contact details used by a company to send information and advertisements noun commencer à apprendre		mailing list Please, add this name to the mailing list.
piece of advertising material sent to potential customers by post noun commencer à apprendre		mailshot A mailshot should be sent to all customers to notify them of the promotion of a new product.
a company that produces goods in large numbers noun commencer à apprendre		manufacturer Italy is a major manufacturer of leather products.
the company that sells most of a product or service in a particular market noun commencer à apprendre		market leader They became the market leaders in providing baby goods.
large media outlets like TV, newspapers and magazines noun commencer à apprendre		mass media To use mass media to make propaganda.
a guide to ones conduct. a sentence that servers as a principle or ideal noun commencer à apprendre		motto Our motto is: "together is better".
an advertisement that combines naturally with the rest of the text on a website or online page. The idea here is to create an advertisement that doesn’t look like an advertisement noun commencer à apprendre		native advertising Online you can find many native advertising.
a market that is targeting a distinct group of people noun commencer à apprendre		niche market They create products for a small but significant niche market.
a product that is aimed at a distinct group of people noun commencer à apprendre		niche product This cannot be classified as a niche product.
advertising outside, for example beside the road using billboards, or at sports games noun commencer à apprendre		outdoor advertising Some places have banned outdoor advertisements.
a time when the majority of people are watching noun commencer à apprendre		peak viewing time During peak viewing times there are many ads on TV.
it convinces us to do something or think something Adjective commencer à apprendre		persuasive We need to come up with a persuasive ad.
a media package of brochures, coupons, and other assorted free materials sent to various outlets to help promote a product noun commencer à apprendre		pess kit I will get a press kit for you.
a short ad that plays before an online video starts noun commencer à apprendre		pre-roll Pre-roll ads are the most common form of video advertisement
something written by a company for newspapers and magazines and websites to share and publish noun commencer à apprendre		press release We are issuing a press release in two hours.
the time during the viewing schedule when most people watch TV or listen to a broadcast noun commencer à apprendre		prime time During prime time there are shows for families and kids as well.
newspapers, magazine, journals noun commencer à apprendre		print advertising Print advertising is weaker than online advertising.
to advertise a product by using it as a prop in a TV show or film noun commencer à apprendre		product placement This is a TV programme containing product placement.
something that advertises a product noun commencer à apprendre		promo He directed the band's promo videos.
technique that consists in repeating the product name continuously noun commencer à apprendre		repetition Repetition is used in advertising as a way to keep a brand in people's minds.
a page specifically used to promote a product or service noun commencer à apprendre		sales page Sales page is the best opportunity to explain a brand's products.
a special saying made from a few words that helps identify the company or brand noun commencer à apprendre		slogan Never forget the slogan of this company!
websites that enable users to create and share content or to participate in social networking noun commencer à apprendre		social media Nowadays social media give access to information.
a product is on discount for a limited amount of time noun commencer à apprendre		special offers Today there are some special offers at the store.
a company that sponsors an event, in return for recognition of the brand/ product noun commencer à apprendre		sponsorship What is the sponsorship for this football team?
a large promotion in a magazine of a particular product or service across two full pages with glossy pictures noun commencer à apprendre		spread Readers always concentrate on the top parts of the spread.
not obvious adjective commencer à apprendre		subtle This ad has a subtle influence on people.
newspaper printed in small format, usually with a lot of photographs noun commencer à apprendre		tabloid She is a tabloid journalist.
taglines are similar to slogans. They are both short phrases companies create to represent a brand or product. A tagline is different from a slogan because taglines are more permanent noun commencer à apprendre		tagline Writing a tagline is a smart way to improve your brand.
the people a company want to sell their product or service to noun commencer à apprendre		target audience We need to define our target audience before building a brand.
a person's written or spoken statement praising the virtue of a product noun commencer à apprendre		testimonial Testimonials can be very persuasive sometimes.
precise time during which the commercial will be played noun commencer à apprendre		time slot The time slot is around 9 P.M.
to reviwe or rewrite in order to make suitable for publication verb commencer à apprendre		to edit Before publishing this advertisement we need to edit it.
become or make larger or more extensive verb commencer à apprendre		to expand We are planning to expand our business.
to quickly become extremely popular on the Internet through social media verb commencer à apprendre		to go viral This song went viral online.
to start a new activity verb commencer à apprendre		to launch We are ready to launch a new car.
to introduce a new product verb commencer à apprendre		to launch a product The company is about to launch a new product.
to put an advert somewhere verb commencer à apprendre		to place an advert We should place our advert on the social media.
to (try to) increase sales of a product by publicising and advertising it verb commencer à apprendre		to promote Advertising companies are always trying to come up with new ways to promote products.
to display adverts on TV verb commencer à apprendre		to show adverts The company showed the advert on TV.
posters on trains, buses, metros or taxis (any transport) noun commencer à apprendre		transit advertising Transit advertising is a very common way of promoting a product.
a common expression that is used in today’s technological age to help market a product across the internet noun commencer à apprendre		viral marketing Building a viral marketing is not too easy, but its very useful.
recommendations made by individuals to other individuals about a product of service noun commencer à apprendre		word of mouth I believe that word of mouth is the best advertisement.

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