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question		réponse
ad blocking commencer à apprendre		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency commencer à apprendre		a company that produces advertisements
advertising campaign commencer à apprendre		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware commencer à apprendre		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration commencer à apprendre		repetition of a sound
alluring commencer à apprendre		attractive; also fetching
banner commencer à apprendre		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore commencer à apprendre		a huge number of products on sale at ridiculously low prices
billboards commencer à apprendre		(US) very large boards used for advertising
hoardings commencer à apprendre		(UK) very large boards used for advertising
blatant lie commencer à apprendre		very obvious and intentional lie
bombard commencer à apprendre		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash commencer à apprendre		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand commencer à apprendre		a type of product made by a particular company and sold under a particular name
brand awareness commencer à apprendre		the degree to which people are familiar with or prefer a particular brand
catchy jingles commencer à apprendre		easy to remember tune or song
classified ads commencer à apprendre		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait commencer à apprendre		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break commencer à apprendre		a short interruption of a television or radio programme to broadcast advertisements
consumer goods commencer à apprendre		products that people buy for their own use
creative brief commencer à apprendre		a document that gives details of what should be considered when something is being designed or advertised
direct mail commencer à apprendre		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing commencer à apprendre		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching commencer à apprendre		attractive; also alluring
flyers commencer à apprendre		sheets of printed information advertising something
good/best value for money commencer à apprendre		(UK) used in reference to something that is well worth the money spent on it
implicit commencer à apprendre		suggested but not communicated directly
in the lap of luxury commencer à apprendre		in a very luxurious way
informative commencer à apprendre		providing a lot of useful information
innovative commencer à apprendre		original and interesting
logo commencer à apprendre		a design or symbol used by a company to advertise its products
mail shot commencer à apprendre		the posting of advertising or similar material to a lot of people at one time
marketing strategy commencer à apprendre		a plan of action designed to promote and sell a product or service
misleading commencer à apprendre		causing someone to believe something that is not true
opulent commencer à apprendre		rich and special (relating to lifestyle)
to plug commencer à apprendre		to advertise
pop-up advertisements commencer à apprendre		an ad that displays in a new browser window
positioning commencer à apprendre		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement commencer à apprendre		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement commencer à apprendre		a way of advertising a product by supplying it for use in films or television programmes
proven commencer à apprendre		shown by research
rock-bottom prices commencer à apprendre		extremely low prices
sandwich boards commencer à apprendre		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing commencer à apprendre		words written in the sky using smoke from a plane
slogan commencer à apprendre		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising commencer à apprendre		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam commencer à apprendre		unwanted email, usually advertisements
sponsorship commencer à apprendre		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art commencer à apprendre		use the very latest technology
subtle commencer à apprendre		not loud, bright, noticeable, or obvious in any way
sumptuous commencer à apprendre		rich and special (usually with words relating to food and furnishings)
tantalising commencer à apprendre		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience commencer à apprendre		the particular group of people to which an advertisement or a product is directed
text message advertising commencer à apprendre		a form of marketing that businesses use to send promotions to customers via text messages
to exploit commencer à apprendre		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself commencer à apprendre		allow yourself something enjoyable
to pamper yourself commencer à apprendre		treat yourself to something luxurious
to put/leave other candidates in the shade commencer à apprendre		make candidates from other courses seem insignificant
to stand out in the crowd commencer à apprendre		to be noticed
trailers commencer à apprendre		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials commencer à apprendre		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous commencer à apprendre		(formal or humorous) seeming to be everywhere
unsurpassed commencer à apprendre		the best there is
USP (unique selling proposition/point) commencer à apprendre		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog commencer à apprendre		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth commencer à apprendre		when people hear about something from their friends, people they work with etc
commitment/consistency commencer à apprendre		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof commencer à apprendre		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity commencer à apprendre		(in persuasion principles) a general human quality that makes people return favours
scarcity commencer à apprendre		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority commencer à apprendre		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking commencer à apprendre		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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