Advanced English (2) • NOUNS • 'B'

noun [U ] C2 (also Big Tech) • synonyms: tech giants, dominant platforms • Big Tech faces scrutiny; challenge Big Tech; Big Tech’s influence/control/power • freq in AmE: 6/10

a collective term for the largest and most influential technology companies, especially those with significant global reach and power (e.g. Apple, Google, Amazon, etc.); often used critically in discussions about monopolies, privacy, and regulation

noun [U ] C2 informal (also Big Pharma) • synonyms: pharmaceutical giants, drug industry • Big Pharma accused of X; Big Pharma’s role/influence/power • freq in AmE: 6/10

a collective term for the largest pharmaceutical companies, especially when referring to their economic power, political influence, or controversial practices; often used critically in debates about drug pricing, lobbying, and ethics

noun [C] C2 • synonyms: dead end, failure, false trail • a blind alley in research/thought/investigation; intellectually/emotionally a blind alley • freq in AmE: 4/10

a situation, idea, or path that leads nowhere or offers no prospects — often used metaphorically to describe failed attempts, dead ends, or unproductive directions in thought, research, or life

noun [C ] C2 • synonyms: bubble, bump, swelling, sore, welt • a blister on the foot/hand/skin; paint/metal blisters; cause/get a blister • freq in AmE: 9/10

a raised area on the skin filled with liquid, caused by burning, rubbing, or infection; also, a small bubble or swelling on a surface such as paint or metal

noun [S ] C2 • synonyms: net profit, earnings, financial result • improve/boost/protect the bottom line; bottom line of a report/company • freq in AmE: 8/10

the final total of a financial account, especially net profit; metaphorically, the most important or decisive factor in a situation

noun [U ] C2 abstract • synonyms: energy, efficiency, liveliness • briskness of tone/movement/air; managerial briskness; spoken with briskness • freq in AmE: 5/10

the quality of being quick, energetic, and efficient in movement, manner, or tone; can describe physical pace, business activity, or interpersonal style — often with a sense of clarity and decisiveness

noun [C ] C2 • synonyms: package, set, kit • holiday bundle; software bundle; service bundle; bundle deal • freq in AmE: 7/10

a group of items, products, or services packaged together and sold or offered as a single unit; often used to increase value, simplify transactions, or promote complementary elements

noun [C ] C2 • synonyms: symbol, embodiment, epitome, synonym • be a byword for elegance/failure/romance; become a byword; national byword; cultural byword; byword of excellence/disaster • freq in AmE: 4/10

a person, place, or thing that is strongly associated with a particular quality or idea; often used to describe someone or something that has become symbolic or representative of a trait, value, or phenomenon

noun [C or U ] C1 • synonyms: reward, premium, gift, abundance • offer/claim/receive bounty; bounty on someone’s head; bounty of nature/resources/opportunities • freq in use: 6/10

a reward or payment offered for achieving something, especially for capturing someone or completing a task; also used more broadly to describe generous gifts or abundance

noun [C ] C1 • synonyms: background, setting, context • a scenic/political/urban backdrop; serve as/provide/create a backdrop; backdrop to sth; against the backdrop of war/change/event • freq in AmE: 6/10

the background against which something happens, either physically (e.g. scenery) or metaphorically (e.g. context or circumstances); used in descriptions of events, settings, or visual compositions

noun [C ] C1 • synonyms: blessing, benefit, advantage • a boon for commuters/farmers; prove a boon to society • freq in AmE: 5/10

a benefit, blessing, or timely advantage — something that improves a situation or is gratefully received

noun [C ] C1 • synonyms: tycoon, magnate, entrepreneur • tech/media/fashion mogul; rise as a business mogul; mogul status/influence/empire • freq in AmE: 7/10

a powerful and influential person in the business world, often extremely wealthy and known for building or leading major enterprises

noun [U ] C1 • synonyms: confusion, daze, perplexity • look/speak/react in bewilderment; moment/air of bewilderment; bewilderment at decision/outcome; provoke/deepen someone's bewilderment • freq in AmE: 4/10

a state of confusion, puzzlement, or disorientation, often caused by something unexpected or hard to understand

noun [C ] C1 • synonyms: brute, savage, primitive • barbarian tribes/invaders/warriors; act like a barbarian; cultural barbarian/barbarian at the gates; barbarian and brutal/uncultured/ruthless/wild • freq in AmE: 4/10

a person perceived as uncivilized, brutal, or lacking culture; historically used to describe foreign peoples outside the Greco-Roman world. In modern usage, often metaphorical or informal — someone behaving in a rough, uncultured, or violent way

noun phrase [C ] C1 • synonyms: former age, past era, yesteryear • from a bygone era; echoes/remnants of a bygone era; belong to a bygone era; elegance/traditions of a bygone era • freq in AmE: 5/10

a period of time in the past, often viewed with nostalgia, reverence, or historical interest; typically associated with customs, values, or aesthetics that no longer prevail

noun [U ] C2 • synonyms: violence, carnage, massacre • prevent/cause/end bloodshed; brutal/widespread/civil bloodshed; bloodshed during war/protests/uprising; history/threat/cycle of bloodshed

violent events in which people are injured or killed, especially during war, conflict, or civil unrest; the act of causing blood to be spilled through violence

noun [C or U ] C1 (also breast augmentation surgery) • undergo breast augmentation; breast augmentation procedure/clinic/recovery; aesthetic or reconstructive purposes; culturally sensitive term

(SURGERY) a cosmetic surgical procedure to increase breast size, typically through implants or fat transfer

noun [U ] C1 • synonyms: underdevelopment, stagnation • economic/educational backwardness; overcome/perpetuate backwardness; signs of backwardness; backwardness and poverty/ignorance; trapped in backwardness

the state of being less developed, less advanced, or slow to progress, especially in terms of education, technology, economy, or social norms