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question		réponse
brand name commencer à apprendre		the title given to a product by the company that makes it
brand extension commencer à apprendre		using an existing name on another type of product
brand image commencer à apprendre		the ideas and beliefs people have about a brand
brand loyalty commencer à apprendre		the tendency to always buy a particular brand
brand awareness commencer à apprendre		how familiar people are with a brand
product range commencer à apprendre		the set of products made by a company
celebrity endorsement commencer à apprendre		the use of a well-known person to advertise products
product placement commencer à apprendre		when products are used in films or TV programmes
product launch commencer à apprendre		the introduction of a product to the market
product lifecycle commencer à apprendre		the length of time people continue to buy a product
market share commencer à apprendre		the percentage of sales a company has
market segment commencer à apprendre		customers of a similar age, income level or social group
market leader commencer à apprendre		the best-selling product or brand in a market
market research commencer à apprendre		information about what consumers want or need
market challenger commencer à apprendre		the second best-selling product or brand in a market

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